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Advertising evaluation survey questions + Survey questionnaire template

Advertising Evaluation Survey Template offers questions for a short evaluation of TV, Newspaper ads for a retail store viewed during product search. For example, this template has questions about newspaper ad quality as well as TV ads and many more. This QuestionPro questionnaire sample offers an exhaustive options list for the survey makers to edit and send out to their respondents.

Use the free Advertising Evaluation Survey Template to evaluate your consumers' reaction to an ad. This sample Advertising Evaluation Survey Questionnaire can help you evaluate which advertisements and campaigns should be invested in.


Please indicate your evaluation of (Store) Newspaper ads:
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Entertaining
Effective
Interesting
Attractive
Informative
Professional
Please indicate your evaluation of (store) TV ads:
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Attractive
Interesting
Informative
Professional
Entertaining
Effective
Friends, relatives or neighbors consulted while searching for this product:
TV or radio ads that you remember seeing during your search for the product purchased:
Consumer reports that you reviewed in searching for the product purchased:
Newspaper or magazine ads that you remember seeing during your search for the product purchased:
Where was the last place you saw or heard an ad for (Store)?
What radio station do you most often listen to?
What time of the day do you most often watch TV?
What newspaper do you most often read?
Do you subscribe to cable TV?
How would you rate this ad compared with others?
Do you think this ad educated you about the product?
How memorable was this ad for you?
How creative was this ad?
Based on this ad, how likely would you be to purchase this product in the future?