I prefer to invite friends over for dinner rather than take them out to eat. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
If a product is out of stock in a supermarket I would substitute rather than go to another store to get it. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
I would rather shop in a large supermarket than a small supermarket. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
I enjoy preparing meals at home. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
I plan meals ahead of my shopping trip. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
A supermarket is a good place to buy CDs and tapes. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
I like supermarket shopping. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
If they were available, I would buy hot, ready-to-eat foods (e.g., pizza, chicken) in a supermarket. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
Supermarkets make too much money. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
I use as many coupons as I can to keep my grocery bill down. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
A supermarket is a good place to buy automotive products. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
I like to try new grocery products when they first come out. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
Supermarkets do a good job in meeting the needs of single shoppers. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
Too many products are out of stock when I shop. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
The way supermarkets are laid out makes it easy to find the products I need. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
Supermarkets would overcharge if they thought they could. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
I try to save time by buying all groceries at one store. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
I have been buying fewer convenience foods to cut back on my grocery spending. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
Computerized checkout scanners benefit shoppers. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree 
I normally buy some products on my grocery shopping trip that I hadn't planned to. 
Strongly Agree 
Agree Neither Agree nor Disagree Disagree Strongly Disagree