Customer Lead and Qualification Survey template is a B2B survey template that is carefully designed by experts at QuestionPro. This survey template consists of 10+ questions that can be easily customized to suit the needs of a researcher. This sample survey template can be used to collect data and information from customers/consumers for budget assigned to a particular product or service, purchasing intent of an organization, just to name a few. This questionnaire can be used for qualifying customer leads.
From a marketing/sales point of view, a lead is someone that could potentially become a fulltime client/customer. What defines it as a lead is the fact that an individual/company has expressed an interest in what an organization or a business has to sell or offer.
An organization or company’s marketing team is usually responsible for lead generation. A marketing qualified lead means, that there are greater chances of the individual/company to qualify to become a potentially successful consumer/customer.