Shopper Involvement Study Survey Template by QuestionPro is designed to understand a customer’s knowledge and understanding regarding a product offered by a brand. This sample survey template consists of 30 plus questions, that helps an organization/business/researcher understand the probable reasons why a shopper wanted to make a purchase and the research that he/she put in before making that purchase. This questionnaire can be customized according to the need of a target audience.
Numerous studies have been done by market researchers to understand shopper behavior and to understand why shoppers end up buying particular products from brands. The reasons might be varying, but what is more interesting is that this theory of shopper behavior can be explored innumerable times. Here are some of the reasons to conduct shopper involvement survey:
Here are some of the best uses of Shopper Involvement Study Survey: