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  1. Surveys
  2. 2017
  3. February
  4. R
  5. Ranking as a marketing tool
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Questions marked with a * are required Exit Survey
 
 
* What is your education level?
 
 
 
* What is your gender?
 
 
 
* What is your age?
 
 
 
* Which category best describes your area of profession (regardless of your current position)?
 
 
 
* Which category best describes your job title? *
 
 
FACULTY QUALITY
Strongly Disagree Disagree Neutral Agree Strongly Agree
* The number of academic staff with PhDs indicate the quality of the teaching staff within an institution of higher education learning
* Rating from research funding bodies affect the status of university staff
* Overall rating of HEIs stimulates competition amongst leading research/academics
* Ranking increases the stratification/categorisation of academic professions within the labour market
* Through rankings, academics can improve their research activities
* Academic staff from high performing universities are more successful than those in low performing HEIs
* The number of article publications per academic staff indicates the expertise of HEIs' faculty
* The number of PhDs awarded from a HEI indicates the presence of a high quality teaching staff
 
 
TEACHING AND LEARNING
Strongly Disagree Disagree Neutral Agree Strongly Agree
* Employers compete for graduates from the best performing universities
* Student - Staff ratio (number of students per academic staff) affects the overall performance of a HEI
* The number of PhDs awarded from an institution determines the quality of a HEI
* Investments made by institutions of higher education learning lead to quality education
* The number awards for Nobel Prize winners from a specific university influence the quality of an institution
* Attending a highly ranked institution promises a better career in future
* Graduating from an excellent higher institution of learning influences lifestyle choices
* There is a likelihood of getting employment 18 months after graduating
* A high graduation rate indicates the effectiveness of a schooling process
* The length of time taken to complete a degree reflects the effectiveness of a teaching process
 
 
RANKINGS
Strongly Disagree Disagree Neutral Agree Strongly Agree
* Rankings are an indicator of quality in HEIs.
* Rankings reflect the importance of prestigious research universities
* Rankings contribute to national hierarchy
* Rankings identify the best HEIs in the industry
* Rankings are a competitive tool amongst HEIs
* HEIs use rankings as a marketing tool
* Rankings nurture the process of continuous development within universities
* Information used to rank HEIs should be internationally comparative
* Ranking practices should be transparent
* Universities use rankings as an identity tool in association to like others
* HEIs use rankings as a benchmarking tool against like others
* Ranking systems results should generate information relevant to all stakeholders
 
 
RESOURCES AND INFRASTRUCTURE
Strongly Disagree Disagree Neutral Agree Strongly Agree
* Rankings act as a guide to allocation of public funds
* Higher education institutions use ranking positions to raise additional funding
* Availability of learning facilities depict the status of an institution of higher learning
* Rankings nurture the process of continuous development within universities
* Generally, universities use rankings to secure their future operations
* Rankings are instrumental in shaping the core activities of HEIs (e.g. improving the quality of education, shaping the mission etc.)
* The number of publications produced by a university determine the resources received from funding bodies
* High standard facilities (such as laboratories, libraries, computer facilities, Internet access, modern lecture halls etc.) are necessary for high quality education
 
 
INTERNATIONAL ORIENTATION
Strongly Disagree Disagree Neutral Agree Strongly Agree
* It is important for a HEI to offer some programs in a foreign language
* The number of foreign academic staff within an institution of higher education learning reflects diverse teaching
* Research publications that list two or more authors from another country is an indication of high quality research from an institution of higher learning
* Integrating joint degree programs with foreign universities improves the learning experiences
* The availability of an exchange program in a department/faculty is an indicator of high quality curriculum
* The number of graduates hired by an international organisation or overseas is an indicator of the students’ readiness for the international employment market
* Research income funded by international bodies is a measure of quality research within a HEI
* The number of foreign students seeking admission into a HEI reflects on the attractiveness of the institution
* The number of international academic networks/partnerships (funding, projects, research, programs etc.) that a HEI engages in indicates the international embeddedness of the institution