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27 Advertising Effectiveness Survey Questions + Sample Questionnaire Template

Advertising Effectiveness Survey Template designed by QuestionPro consists of 27 questions that helps a researcher understand how effective advertising has been. This sample questionnaire template is carefully curated by experts and can be deployed to anyone who wants to give a feedback on ad relevance, believability, motivation, the impact of viewers on the advertisements. This sample survey template can be customized to suit the needs of a researcher. This form can be used to gain first-hand information with respect to the factor associated with advertising effectiveness.


Please view the product/description of the following advertisement. [ENTER AD OR DESCRIPTION]
How well do you remember this advertisement?
If you were describing this ad to a friend, would you say this ad is...
Please check the one box that best indicates how descriptive the statement is of you.
Just like me
A lot like me
Somewhat like me
Not much like me
Not at all like me
It is important to me to be treated well.
I like the "royal treatment" in stores
I have somewhat old-fashioned tastes and habits
I like my clothes to look up to date
I never have enough time to shop
I think I am a little bit wild
I think shopping is fun
I often buy things on impulse
I have lots of leisure time
I expect to have more money next year
Based on the features advertised, this ad...
Strongly Agree
Somewhat Agree
Neither
Somewhat Disagree
Strongly Disagree
The ad message is understandable.
The advertisement is believeable
The ad's message is relevant to me.
The benefits described in the ad are believeable to me.
After viewing this ad, I would consider purchasing the product.
This ad is much better than other ads for products in this product category.
Please check the one box that best indicates how descriptive the statement is of you.
Just like me
A lot like me
Somewhat like me
Not much like me
Not at all like me
My world seems to be coming apart at the seams
I think I am a smart shopper
I like to be outrageous
I feel I get a raw deal out of life
I think a woman's place is in the home
I prefer stores where prices are always low
I never seem to have enough money
I regularly read the newspaper
I have more money now than last year
When I shop, I just want to get it over with

Why Conduct Advertising Effectiveness Survey?

Unlike most businesses across the globe, which are governed by a various feedback loop, advertising industry receives little objectives and reliable feedback from consumers. Only a few ads are ever tested among consumers, which is less than even 1% according to research. Here are some of the reasons for conducting this survey:

  • In this sample survey template, questions are based to remove this ambiguity of not being able to review or give feedback regarding the effectiveness of the advertisement. This survey template can be deployed to anyone who is willing to provide a feedback regarding what their impression is about a product based on the advertisement they saw.
  • QuestionPro’s Advertising Effectiveness Survey Template consists of 30+ questions which are placed to gain meaningful insights from the target audience. Questions are asked to know about the opinions and suggestions of the consumers.
  • his is an excellent survey template that helps a researcher dig deeper to find out more about personal choices and preferences based on the advertisement. This questionnaire can be easily customized and more suitable questions can be added to it.

Best Uses of Advertising effectiveness Survey?

Here are some of the best uses of advertising effectiveness survey:

  • By deploying this survey template, a researcher can gain meaningful insights on what the target audience perceives and how they respond to the ads.
  • This sample survey template is an excellent medium to know the performance of an advertisement and if the brand will gain any loyalty from its customers or not.
  • To flesh out a brand design, researchers often integrate advertising effectiveness with brand performance. Better the reach of ads, better is the brand performance. By using this survey template a business or an organization can come to know about brand effectiveness as well.

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