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Business Survey Questions + Sample Questionnaire Template

Business survey questions is a questionnaire to gather information about how satisfied the customer is with your business. This survey aims to identify what challenges are faced by customers while shopping at your business place, online or offline and help you understand what can be improved. Business surveys are very critical for every business. If you want your business to grow and have a loyal customer base, the most important factor is customer satisfaction. Every customer will not have the time to answer questions or give you their opinion when they are shopping with you. In such a case, a business survey can be very helpful to gather data and make well informed decisions to retain the existing customers as it can be done whenever they are free.

Business owners will know that acquiring a new customer cost at least 6-7 times more than retaining an existing customers. Retaining customers is getting more and more difficult by the day. However, it has been observed that customers can be retained if they are provided with a good experience. According to recent studies, at least 55% of customers are willing to pay if they are guaranteed a good experience. There is a 92% retention rate among those companies which have a well crafted customer service program. Furthermore, 80% of today's customer engagements can be supported by bots, hence the cost associated with this is comparatively less to the return you would get.

Hence planning a well crafted customer satisfaction program for your customers is vital especially in United states as a recent study stated that American companies lose over $62 billion each year because of poor customer service.

Following are the questions to gather information about customer satisfaction and customer opinions.


Considering your complete experience with our company, how likely would you be to recommend us to a friend or colleague?
Very Unlikely
Very Likely
How satisfied are you with the following in our company?
Very dissatisfied
Not satisfied
Neutral
Satisfied
Very satisfied
Variety of products
Value of our products
Pricing
Payment process
After sales process
Knowledge of the product
Delivery time
Behavior of staff
If our company name comes up in a conversation with your friends/colleagues, how would you describe us?
Have you ever faced an issue while purchasing with our company?
If you have faced an issue with our company, was it resolved quickly?
How would you rate our customer representatives for the following?
 
Lowest
Highest
1
2
3
4
5
Speaking
Helpfulness
Information
Problem solving
Checkout speed
After sales support
How fast have we been able to address and resolve your issues?
How long have we been serving you?
Would you be purchasing any of our products again?
How well did we understand your questions and concern?
How do you prefer to get information about our products?
What is your age?
Gender
What is your total household income?
Do you have any comments/suggestion to help us serve you better?

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