Conducting pre-, during- and post-purchase research can help the manufacturer unlock the aspects of the brand that drive sales and those that don't. These survey questions can hinge on price, features, ease of purchase, financing options, after sales support, point of sale staff and so on and so forth.
It can be seen that when the customer is aware of the feel-good factor in the buying process, it takes much less to sell and the buying process is smooth and fast. If the survey questions are formulated correctly, a car dealer already knows how to make the customer comfortable and help make an informed purchase.
Customer Experience:
The market insights gleaned from a survey will not only help you understand your customer needs but also help you know your weak sectors where you need to focus on giving your customers the best experience.
For example, when a customer buys a car from you, it is dominant for you to know what his expectations are for the service. Knowing the interests of the area such as location of comfort for maintenance services, availability of spare parts, insurance services and finance are few to mention. This will help you build a relationship with the customer and in turn an optimistic referral and publicity in the market near the customer.
Never forget that a satisfied customer is your key to success and market research will help you achieve that!
