October 15th, 2026

The Downright hotel.
Austin, TX.

Where CX, EX, and MRX leaders sit in the same room.

One high-energy day of practical ideas, honest conversations, live demos and meaningful connections.

Join us in Austin

“

Finally, a conference that gets it. Not a smokescreen on selling you products.

A day in Austin where speakers say the parts they leave out of LinkedIn posts.

No livestream | No vendor track | No filler

01DAY

OF JUST INSIGHTS

10+

SESSIONS

VENDOR PITCHES

The 2026 conversation.

From Data to Decisions: Reimagining the future of MRX, CX and EX

What you leave with

Meet research, CX, EX, and business leaders solving similar problems from different angles.

Walk out with frameworks you can use Monday morning, not theory you forget by the parking lot.

Real talk about what works and what flopped, straight from the people who lived it.

A lawn dinner reception in Austin where the best conversations of the day keep going.

Why go to Xday?

attendees

networking

sessions

the night

Three years. Same feedback. Different people.

Unedited quotes from post-event attendee surveys.

XDay 2023

“Most conferences these days are nothing but marketing. This wasn’t.”

2023 attendee

XDay 2024

“Finally, a conference that gets it. Not a smokescreen on selling you products.”

2024 attendee

XDay 2025

“You didn’t focus on your product, but on educating all the users of your product.”

2025 attendee

Same room, same promise.

NPS

From 2025 post-event survey

Rated XDay 9 or 10

70%

Out of all 2025 attendees

Would return in 2026

70%

Rated 9 or 10 likelihood

Get your tickets! Why go to XDay

XDay 2026 Speakers

More voices are joining the conversation.

Want to be part of the 2026 lineup?

If you’re doing work that should be part of the MRX, CX, EX or AI conversation, tell us.

Apply to be a Speaker

8:00 AM

Gates Open

Registration, coffee cart & breakfast

9:30 AM

Opening Set

Welcome from Crystal & Dan Fleetwood

9:40 AM

Kick Off

With QuestionPro’s Vivek Bhaskaran CEO & Erik Koto COO

10:00 AM

Morning Headliner

Work Smarter, Decide Faster: Leading Teams in the Age of AI

Christina
BottisCMO of Murai

10:45 AM to 12:30 PM

Choose Your Stage

Panels, roundtables, and breakout sessions across research, CX, EX, and AI

Lunch

12:30 PM

1:40 PM

Product Drop

What’s new at QuestionPro, with live updates and big ideas from the team.

2:30 PM to 4:15 PM

Hands-On Session

Interactive sessions across EX, CX, research, and applied AI.

4:30 PM

Closing Headliner

A final keynote to bring the day together.

Wine Break

4:15 PM

Lawn Dinner Reception

5:30 PM

Where CX, EX, and MRX leaders sit in the same room.

Finally, a conference that gets it. Not a smokescreen on selling you products.

From Data to Decisions: Reimagining the future of MRX, CX and EX

Three years. Same feedback. Different people.

Same room, same promise.

XDay 2026 Speakers

Past voices from XDay

Find the best insights at Downright Austin, TX.

Awards & certificates

The Experience Journal

Where CX, EX, and MRX leaders sit in the same room.

Finally, a conference that gets it. Not a smokescreen on selling you products.

From Data to Decisions: Reimagining the future of MRX, CX and EX

Three years. Same feedback. Different people.

Same room, same promise.

XDay 2026 Speakers

Past voices from XDay

SPONSOR XDay 2026

Find the best insights at Downright Austin, TX.

Awards & certificates

The Experience Journal