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Salesperson Evaluation Survey Template

Would you like to know how your customers and potential clients perceive your sales team?

The following salesperson evaluation form template will help you know whether or not your employees are delivering an efficient sales service that favors client retention and brand advocates.

By applying the sample salesperson evaluation survey template, you will be able to use the data to make the necessary adjustments to train your employees and improve customer experience. Make your sales process a complete success!


Please indicate your opinion of the following statements about [STORE] salespersons:
Strongly disagree
Disagree
Neutral
Agree
Strongly Agree
N/A
They are knowledgeable about the products they sell.
They promptly approach customers as soon as they enter the store.
They are courteous.
They are attentive.
They are friendly.
They accurately present product information.
How satisfied are you with the following:
Customer Service
Salespersons' Performance
Overall
How long did you have to wait before a salesperson approached you?
Did you get all the information from the salesperson [Name] regarding the product or service?
Did the salesperson help you to make a puchase? 
Did the salesperson give you any brochure for more information?
Did the salesperson answered all your questions? 
Any extra feedback you'd like to share with us?

Top reasons to use our free Salesperson evaluation survey template


1) Turn prospects into happy customers
It might not seem like much, but customers do realize when a company is making an effort of offering their best service to them. Even if the product you are offering is worth purchasing, customer experience is key to close the deal. This is why assessing your sales assistants periodically and act on your customer's feedback is essential to increase revenue at your company.

2) Discover how your customer feel about your product or service
The sample salesperson evaluation form consists of multiple-choice and open-ended questions. The survey is designed to gather insights into how your customers feel, whether they are satisfied or not with the service they receive from your sales representatives.

3) Set regular performance feedback to avoid future problems
Evaluating your sales team regularly and, most importantly, acting on reviews, encourages a culture of accountability throughout your sales staff - this also allows you to identify problems early.