JOIN THE MEETING

The online event for researchers who want to move forward.

Live on Zoom - November 10, 2020

Let's advance research together.

xday-icon-understand UNDERSTAND

We put our ear to the ground to understand what the needs of the industry are and now we want to share these insights with you!

xday-icon-implement IMPLEMENT

All the data in the world is useless if you don't know how to use it. Join us to chat about what it takes to make a successful implementation or change with your data and insights.

xday-icon-advance ADVANCE

You are the hero that moves the research forward! See what innovations we are working on to support you.

Meet our speakers

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Dr. Nikolina Ljepava Department Chair - Management, Marketing Research, and Logistics, American University in the Emirates
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Bassel Bou Karroum Research Director, Ventures Middle East
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Fatima Raees Director of Customer Experience and Marketing, Emirates Driving Institute
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Ken Peterson President, Customer Experience
XDay2020---Speaker-dan-fleetwood
Dan Fleetwood President, Research & Insights Platform, QuestionPro
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Mike Wilde Managing Director, QuestionPro GmbH - DACH / Europe

Knowledge and insights should be available for everyone, and that's why we are making this experience free!

Agenda

All times are in Gulf Standard Time (UTC+04)

10:00 a.m.

Kick-Off

Topic: Research Roadmap

Dan Fleetwood President, Research & Insights Platform, QuestionPro

Do not miss these opening words as Dan introduces our Research Roadmap and what that means to our partner community. Dan possesses 15+ years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services. As President of Research and Insights at one of the industry's leading providers of web-based research technologies, he plays a key role defining the research technology and innovation that enables QuestionPro to continue to be a leader in the research insights technology industry.

10:20 a.m.

CX Fireside chat

Topic: Advancing NPS and introducing Churn Risk

Ken Peterson President, QuestionPro Customer Experience

Hear from our in-house CX Guru as he examines financial analytics and presents CX roadmap. Ken possesses over two decades of experience in the marketing research, retail, technology, hopsitality and transportation industries with a recent focus on Big Data Business Insights, and SaaS deployments. In this presentation, he'll give you an exclusive introduction into our exciting new launches which are Churn Risk and visual updates to NPS. This will be followed by a Q&A session where Ken is taking your questions.

11:15 a.m.

Case study presentation

Topic: Driving towards CX excellence - A case study

Fatima Raees Director of Customer Experience and Marketing, Emirates Driving Institute

Versatile, T-shaped, and an expert in CX, Fatima leads the Customer Experience and Marketing department at EDI, the largest and most successful driving school in the Middle East. She has been the force behind the integrated customer experience and marketing plans of EDI, which put personalization, automation and inbound methodologies into practice.

Enjoy this unique presentation led by one of our favorite customers in the MENA regions as Fatima presents the details of how EDI used QuestionPro CX solutions to reach their business goals. You also have the opportunity to ask questions and discover details of how EDI enhanced their driver experience. Insights and plenty of takeaways, guaranteed!

11:35 a.m.

Panel discussion

Topic: To adopt or adapt; The scope of a new experience strategy during the pandemic

Bassel Bou Karroum Research Director, Ventures Middle East

Bassel has led the direct management of different types of projects across government and private sectors related to market research, market analysis and sizing, competitor assessment, market entry strategy development, brand tracking, customer satisfaction, mystery shopping and marketing. Bassel has worked for the biggest global research companies and has also worked across special assignments in Iran, KSA, Qatar, Kuwait, Bahrain, Oman, Jordan, Syria and Lebanon.

Dr. Nikolina Ljepava Department Chair - Management, Marketing Research, and Logistics College of Business Administration, American University in the Emirates

Dr. Nikolina is a practice-oriented academic, with 15+ years of industry and consulting experience in qualitative and quantitative marketing research, marketing analytics, evaluation, and assessment. Her areas of expertise are online research, research participant panels, and social media research and analytics.

Fatima Raees Director of Customer Experience and Marketing, Emirates Driving Institute

Fatima possesses over a decade of experience in Marketing and Customer Experience which includes everything from planning to customer insight and experience, lead generation and marketing strategy.

12:15 p.m.

Research Fireside chat

Topic: Advancing research with enhanced data visualization

Mike Wilde Managing Director, QuestionPro GmbH - DACH / Europe

Mike Wilde is an industry veteran with 15 years of experience in market research. Mike possesses unique knowledge and expertise in European markets, having founded and scaled two successful companies, IPERCON and FEEDBACKCLOUD.COM, which were acquired by QuestionPro. He will present the enhancements to research we bring out this season- XA and CX Review, followed by live Q&A.

Join us to take research to the next level. This event won't be the same without you!