Community Best Practices

There is no fixed rule, every community can be different. Example a pupose based community does not need very high incentives, but a research community does need good incentives for good response rates. That being said, here are some general guidelines -

There are many variables to boost your email open / response rates. Here are some important factors -

• Subject: Should be standard, to help recognise your brand. The best way to do it is your panel name followed by the survey name. (Example: QuestionPro idealabs: Beverage research survey)
• Body: This follows all the guidelines of general email best practices. However, for a community activity invitation, how long it would take and how many points would be awarded for the activity. Please be careful about what information you share, sharing the survey name for instance could lead to your responses getting skewed.
• Look and feel: The most important element is consistancy, so that your email represents your community brand. You should have a logo, and follow your brand guidelines in terms of text size, color, etc.
• Link text: It is reccomended to keep it simple. So something like "Start survey" or "Take survey" is the best.

Points for qualitative activities are extremely hard to decipher and involve too many variables to provide a points guide.