Survey Templates Surveys Global Marketing - Youth Hostel

Global Marketing - Youth Hostel

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Have you ever done independent traveling/backpacking?

Yes

If not, please imagine if possible. Types of countries: have you been abroad? been to developing economies like China, Thailand, India?

Yes

Do you consider yourself to be ....

luxury travelers: not many activities, usually go with package, group tours if possible

Lonely Planet I: still want comfort, but also want to explore for pleasure, see most tourist attractions, don't care much about communal lifestyle and still want some privacy, but do not mind having nice people around

Lonely Planet II: Adventurous, communal, hedonistic experience, lifestyle seekers

Hard-core travelers: authenticity, austere, spartan

In this section, please choose the combination of Design, Location, Sociability, and Price that most suits your backpacking preference.

I am ready to go to the next section

Step 1 of 4

Design

Quadruple room

Dorm room 6-8 people

Location

Moderate distance from your attraction (15-30 mins walk+bus)

Far, detached from your attraction

Sociability

Moderate sociability: Smile at one another, some communal areas (shared kitchens, etc.)

Low sociability: no talks, no encouragement for communal activities, information sharing among guests (like a hotel)

High sociability: Friendly people, communal lifestyle, high information sharing, sociability among guests from different countries (YHA)

Price-Benchmark against Average Price: Hostel Price = 3 GBP/ bed; Guest house Price = 10 GBP/ double room; 3-4 star hotel = 15-50 GBP/ double bed

4 GBP/ bed

2.5 GBP/ bed

	Most Important	Important	Somewhat Important	Somewhat Unimportant	Least Important
Service (cleanliness, staff helpfulness, complementarity products/services, information on local attractions)	Most Important	Important	Somewhat Important	Somewhat Unimportant	Least Important

Design (good surrounding, nice roomy area, comfort, non-smoking, no noise)	Most Important	Important	Somewhat Important	Somewhat Unimportant	Least Important

Private Bathroom (not sharing with anybody)	Most Important	Important	Somewhat Important	Somewhat Unimportant	Least Important

Room privacy (most important = single/double VS least = dorm is fine)	Most Important	Important	Somewhat Important	Somewhat Unimportant	Least Important

Lowest price	Most Important	Important	Somewhat Important	Somewhat Unimportant	Least Important

Sociability (friendship, communal sense among guests, etc.)	Most Important	Important	Somewhat Important	Somewhat Unimportant	Least Important

Brand of hostel (YHA, recommendation by guidebooks)	Most Important	Important	Somewhat Important	Somewhat Unimportant	Least Important

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Global Marketing - Youth Hostel

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