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Survey Templates Surveys Sexual Embeds in Advertising

Sexual Embeds in Advertising

Attitude Survey for Sexually Embedded Advertisements
Hello:


Please fill in the following survey, the survey is about sexual embeds in advertising and the answers that you give to the following questions will help us in identifying and analyzing trends and patterns to peoples response to the use of sexual embeds in advertising:



Examples where Sexual Embeds have been used:



1. Any AXE deodorant ad.



2. The undearwear ad where this guy enters a women's washroom by mistake and gets kissed all over because he is wearing that particular brand of undearwear.





Please Please do fill this questionanire, our grades hinge on how well we do this survey. Have some sympathy. We will be forever gratefull.
Age
Sex
Marital Status
 
I feel the use of sex in advertising that the viewer is not intended to be consciously aware of is...




1 Morally Harmful
2
3
4
5 Undecided
6
7
8
9 Not at all morally Harmful
1
1 A cause of lower moral values
2
3
4
5 Undecided
6
7
8
9 Not at all a cause of lower moral values
2

1 Should not be shown on Prime Time TV
2
3
4
5 Undecided
6
7
8
9 OK to show on Prime Time
3
1 Very Objectionable
2
3
4
5 Undecided
6
7
8
9 Not at all Objectionable
4
1 Very Offensive
2
3
4
5 Undecided
6
7
8
9 Not at all offensive
5
1 Very Unethical
2
3
4
5 Undecided
6
7
8
9 Not at all unethical
6
1 Very manipulative of viewers
2
3
4
5 Undecided
6
7
8
9 Not at all manipulative of viewers
7
1 A very unfair means of persuasion
2
3
4
5 Undecided
6
7
8
9 Not at all an unfair means of persuasion
8
1 Very exploitative of viewers
2
3
4
5 Undecided
6
7
8
9 Not at all exploitative of viewers
9
1 Controlled well enough
2
3
4
5 Undecided
6
7
8
9 Not at all Controlled well enough
10
1 Not at all too loosely regulated
2
3
4
5 Undecided
6
7
8
9 Too loosely regulated
11
1 Restricted well enough
2
3
4
5 Undecided
6
7
8
9 Not restricted well enough
12
1 Very widespread
2
3
4
5 Undecided
6
7
8
9 Not at all widespread
13
1 Used very frequently
2
3
4
5 Undecided
6
7
8
9 Not used very frequently
14
1 Very common in advertising
2
3
4
5 Undecided
6
7
8
9 Not at all common in advertising
15
1 A very effective selling tool
2
3
4
5 Undecided
6
7
8
9 Not a very effective selling tool
16
1 Very Profitable
2
3
4
5 Undecided
6
7
8
9 Not at all profitable
17
1 A method to increase sales
2
3
4
5 Undecided
6
7
8
9 A method to decrease sales
18
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