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Survey Templates Surveys Market Orientation in the DFW Metroplex

Market Orientation in the DFW Metroplex

Market Orientation of High Tech Firms in the Metroplex
Most people are able to complete the questionnaire in ten minutes. Your response and any comments will be treated with complete confidentiality. At the end of the survey, your response will be given a number, and your information will be completely anonymous. After the results are tabulated and compiled, I will issue a report.

I ask that you please complete the questionnaire by November 7,2005. Thanks again for your help.

Sincerely,
Melissa Rokyta

2nd Year MBA Student
University of Texas at Dallas
1.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
In this business unit, we meet with customers at least once a year to find out what products or services they will need in future.
2.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
In this business unit, we do a lot of in-house market research.
3.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
We are slow to detect changes in our customers' product preferences.
4.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
We poll end users at least once a year to assess the quality of our products and services.
5.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
We periodically review the likely effect of changes in our business environment (e.g. regulation) on our customers.
6.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
We have interdepartmental meetings at least once a quarter to discuss market trends and developments.
7.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Marketing personnel in our business unit spend time discussing customers' future needs with other functional departments.
8.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
When something important happens to a major customer or market, the business unit knows about it within a short period.
9.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Data on customer satisfaction are disseminated at all levels in this business unit on a regular basis.
10.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
For one reason or another, we tend to ignore changes in our customers’ product or service needs.
11.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
We periodically review our product development efforts to ensure that they are in line with what customers want.
12.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Several departments get together periodically to plan a response to changes taking place in our business environment.
13.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
If a major competitor launched an intensive campaign targeted at our customers, we would implement a response immediately.
14.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The activities of the different departments in this business unit are well coordinated.
15.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Even if we came up with a great marketing plan, we probably would not be able to implement it in a timely fashion.
16.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
When we find that customers would like us to modify a product or service, the departments involved make a concerted effort to do so.
17.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
In our kind of business, customers' product preferences change quite a bit over time.
18.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Our customers tend to look for new products all the time.
19.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Sometimes our customers are very price sensitive, but on other occasions, price is relatively unimportant.
20.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The technology in our industry is changing rapidly.
21.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Technological changes provide big opportunities in our industry.
22.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
If is very difficult to forecast where the technology in our industry will be in the next 2 to 3 years.
23.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
A large number of new product ideas have been made possible through technological breakthroughs in our industry.
24.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Technological developments in our industry are rather minor.
25.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Competition in our industry is cutthroat.
26.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
There are many promotion wars in our industry.
27.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Anything that one competitor can offer, others can match readily.
28.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Price is a hallmark of our industry.
29.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
One hears of a new competitive move almost every day.
30.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
When members of several departments get together, tensions frequently run high.
31.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
People in one department generally dislike interacting with those from another department.
32.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Employees from different departments feel that the goals of their respective departments are in harmony with each other.
33.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Protecting one's departmental turf is considered to be a way of life in this business unit.
34.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The objectives pursued by the marketing department are incompatible with those of the manufacturing department.
35.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
There is little or no interdepartmental conflict in this business unit.
36.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
In this business unit, it is easy to talk with virtually anyone you need to, regardless of rank or position.
37.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
There is ample opportunity for hall talk among individuals from different departments in this business unit.
38.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
In this business unit, employees from different departments feel comfortable calling each other when the need arises.
39.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Managers here discourage employees from discussing work related matters with those who are not their immediate superiors or subordinates.
40.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
People around here are quite accessible to those in other departments.
41.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Junior managers in my department can easily schedule meetings with junior managers in other departments.
42.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I feel that I am my own boss in most matters.
43.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
A person can make his own decisions without checking with anybody else.
44.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
How things are done here is left up to the person doing the work.
45.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
People here feel as though they are constantly being watched to see that they obey all the rules.
46.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
There can be little action taken until a supervisor approves.
47.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
A person who wants to make his own decision would be quickly discouraged here.
48.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Even small matters have to be referred to someone higher up for a final answer.
49.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I have to ask my boss before I do almost anything.
50.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Any decision I make has to have my boss' approval.
51.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
No matter which department they are in, people in this business unit get recognized for being sensitive to competitive moves.
52.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Customer satisfaction assessments influence senior managers' pay in this business unit.
53.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Formal rewards (i.e. pay raise, promotion) are forthcoming to anyone who consistently provides good market intelligence.
54.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Salespeople’s' performance in this business unit is measured by the strength of the relationship they build with customers.
55.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
We use customer polls for evaluating our salespeople.
56.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Top managers repeatedly tell employees that this business unit's survival depends on its adapting to market trends.
57.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Top managers often tell employees to be sensitive to the activities of our competitors.
58.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Top managers keep telling people around here that they must gear up now to meet customers' future needs.
59.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
According to top managers here, serving customers is the most important thing our business unit does.
60.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Top managers in this business unit believe that higher financial risks are worth taking for higher rewards.
61.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Top managers in this business unit like to take big financial risks.
62.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Top managers here encourage the development of innovative marketing strategies, knowing well that some will fail.
63.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Top managers in this business unit like to play it safe.
64.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Top managers around here like to implement plans only if they are very certain that they will work.
65.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The overall performance of the business unit last year was excellent.
66.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The overall performance of the business unit relative to all competitors last year was excellent.
67.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The overall performance of the business unit last year was excellent in comparison with what was expected.
68.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The return on investment of the business unit relative to all competitors last year was excellent.
69.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The sales of the business unit relative to all competitors last year were excellent.
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