You are invited to participate in our survey "Market Segmentation for Apple video iPod". In this survey, approximately 60 people will be asked to complete a survey that asks questions about your opinion on the recently launched Apple video iPod. It will take approximately 3 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Ravi Mehta at 203-570-5267 or by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Please enter "1" if you "Strongly Disagree" or "7" if you "Strongly Agree"
1
2
3
4
5
6
7
Whenever new technologies emerge in my field, I am among the first to adapt them (1 = Strongly Disagree, 7 = Strongly Agree)
How often do you use your portable music player (1 = Never, 7 = Very Often)
How important it is for you to have the ability to view video on your portable music player (1 = Not at all important, 7 = Very Important)
How often do you watch television (1 = Never, 7 = Very Often)
How often do you miss viewing your favorite television show due to busy work schedule (1 = Never, 7 = Very Often)
How important it is for you to view your favorite television show at your time and convenience if you missed viewing it on television (1 = Not at all Important, 7 = Very Important)
How important it is for you to view your favorite television show on a large-sized, high-resolution display (1 = Not at all Important, 7 = Very Important)
How important it is for you to have the ability to skip advertisements while watching your favorite television show (1 = Not at all important, 7 = Very Important)
How important it is for you to have the ability to navigate seamlessly to any point in your favorite television show (1 = Not at all important, 7 = Very Important)
Nothing
$200
$300
$350
$400
How much will you be willing to pay for a palm-sized portable entertainment device that can play 15,000 songs or display 150 hours of video or store upto 25,000 photographs (Total storage space = 60 GB)?
Nothing
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
How much will you be willing to pay for viewing one television show on your palm-sized portable entertainment device?
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