Survey of Organisational Customer Information
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Email address (optional) Instructions: Please answer all questons in the survey and thank you in advance for taking the time to participate in this study. We appreciate your input and willingness to help to advance the state of knowledge in this important area of research. 1.Which of the following best describes your job title? How many years have you been working in IT-supported customer relationship management (CRM)? (Choose one.) 3.How many employees work for your organisation, at all locations? (Choose one.) 4. What is your main area of business? (Choose one.) 6.Please select the group below which best presents your organisation's routine relationship with most of your customers/clients. 7.Relative to other organisations in your industry, how do you rate each of the following? 8. 9.Relative to other organisations in your industry, how do you rate each of the following? 10.Relative to other organisations in your industry, how do you rate each of the following? 11.Relative to other organisations in your industry, how do you rate each of the following? 13. 16.Please indicate to which degree you think each of the following statements apply to your organisation's actual practices. 19.Please indicate how your organisation's actual customer information handling practices compare to the "Best Practice Guidelines for Direct Marketing Data" available on the New Zealand Marketing Association's Web site by http://www.marketing.org.nz/cms/lib/1054.pdf 20. 21. 22. 23. 24. 25.Relative to your most competitive opponent/direct competitor, how has your business performed over the last two years? 26.Relative to your most competitive opponent/direct competitor, how has your business performed over the last two years?
27.To what extent do you believe each competency or skill (that follows) is unique to your organisation or business unit when compared with your most relevant competitors? 28.To what extent do you believe each competency or skill (that follows) is unique to your organisation or business unit when compared with your most relevant competitors? 29.To what extent has your organisation been able to translate each competency or skill (that follows) into offering products or services that provide superior value to customers and/or build stronger relationships with customers? 30.To what extent has your organisation been able to translate each competency or skill (that follows) into offering products or services that provide superior value to customers and/or build stronger relationships with customers? |