Hi there! We are conducting this short survey as part of the course work for our Marketing Research class. We would appreciate it, if you could take the time to fill out this short questionnaire. Please answer all the questions carefully as your participation is very important to us. Any information that you give us here will be kept strictly confidential and not be used outside the classroom. Thank you for your cooperation.
Do you currently use a credit card(s)?
If no, please explain.
Which of the following credit cards do you use? (Please check all that apply)
On average, please indicate how often you use your credit card (s)?
For which of the following purchases do you use your credit card (s)?
On average, how much do you spend on your credit card (s) each month?
How do you usually get news and information about credit cards?
Have you ever applied for a credit card? If No, proceed to number 10.
Have you ever been turned down for a credit card? If No, kindly proceed to number 10.
If yes, why?
Kindly indicate approximately what percentage of your total credit card expenditure is allocated to each card? For cards that you do not use or do not have, please give zero points. For cards not in the list, please allocate points on the OTHER card option and indicate the name of the card in the next question. The total MUST ADD UP TO 100 points.
MBNA
CITI
BANK OF AMERICA
CHASE
DISCOVER
AMERICAN EXPRESS
OTHER (Please specify in the next question)
OTHER (Please specifiy in the next question)
OTHER (Please specify in the next question)
0
For the those who allocated points to other credit cards in the previous question, please specify which cards you use in the order listed in the previous question. If you did not allocate any points to an unlisted card, kindly write NONE.
12.On a 7 point scale, please rate how important are the following credit card characteristics for you when deciding to apply for a new card?
Not at All Important
Very Important
Does not require a credit history or a co-signer
Has low APR (interest rates)
Offers cash back
Offers airline rewards points
Offers movie ticket rewards
Lets you choose your own rewards from a list
Helps you build your credit
Helps you finance a car
Offers discount on school supplies
Offers you a credit limit of $1500 and above
Not at All Important
Very Important
Offers you higher rewards points
Offers attractive balance transfer arrangements
Is associated with your favorite brand
Is a smart card
Is widely accepted
On a scale of 1-5, please indicate how satisfied you are with your prefered credit card, ( as Indicated in question 13).
15.Please indicate to what extent you agree or disagree that your prefered credit card (as indicated in question 13) has the following qualities:
Strongly Agree
Strongly Disagree
Requires good credit
Has high APR/interest rates
Has hidden fees
Is easy to apply for
Offers good rewards
Has a good reputation
Is a high quality card
Is an ideal card
Have you heard of Citibank Student Credit Cards? If no, go to Question 18.
17.Citi Cards does offer: Citi® Platinum Select®, Citi® mtvU™ Platinum Select® Visa® Card and Citi® Driver's Edge® Card for College Students. They offer a variety of incentives like points for rewards at movie theatres and music stores and also help build credit for college students. If you have heard of any of the Citi Student Cards, please indicate to what extent you agree or disagree that Citibank's Student Cards have the following qualities:
Strongly Agree
Strongly Disagree
Requires good credit
Has high APR/interest rates
Has hidden fees
Is easy to apply for
Offers good rewards
Has a good reputation
Is a high quality card
Is an ideal card
If Citibank were to offer you a student credit card, would you apply for it?
Please explain your answer to the previous question.
Please indicate which of the following represents your weekly disposable income.
Which of the following credit limits apply to your credit card (s)? Please check all that apply for each of you credit cards.
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