You are invited to take part in our survey about the media and energy efficiency.
The survey comprises four short sections of a few questions each and
should take a total of about 10 minutes to complete.
The survey is administered by Ryan Cunningham, an MSc media researcher at the
London School of Economics & Political Science. Your survey responses will be
strictly confidential. Data from this study will be coded and reported only in aggregate.
If you have questions at any time, please contact Ryan at the email address below.
We respect both your privacy and your time--feel free to skip any question
if you feel rushed or are uncomfortable answering it, but please do try to make it
through all four pages of the form. Don't worry; there are no 'correct' answers!
Thank you very much for your time and support!
Please start with the survey now by clicking on the Continue button below.
On what website, blog, forum, or group did you encounter the link to this survey? (it's OK if you don't know the exact URL, but please indicate the name of the site)
In just a few words, please briefly describe the subject, topic, or theme of that website:
How much time per week, on average, do you spend browsing and participating in sites related to that subject online, including the one you encountered this survey on? (Please consider all related websites, blogs, and message boards)
What other sources of information do you seek out or engage in on that subject? (Please check all that apply)
Which of the following statements best describes your level of participation in media on that subject?
Remember, there are no 'correct' answers here! We're very interested in your honest opinions.
First, consider the following PRACTICES AND PRODUCTS for the home. Please select from the vertical columns the statement which most accurately describes your awareness and opinion of each item.
I'm not entirely sure what you mean
This isn't something I'm likely to do
I would seriously consider doing this
I have already done / currently do this
Installing additional home insulation
Buying a solar-powered charger for my iPod, mobile phone, or other electronics
Installing an in-home energy efficiency meter
Investing in solar panels, a wind turbine, or other alternative generation for my home
Switching to Compact Fluorescent light bulbs
Replacing major appliances with energy-efficient models
Buying an electric, fuel-cell, or other car not powered by gas
Commuting by bicycle (or on foot)
[OPTIONAL] If you'd like to briefly explain any of the answers above, please do so here:
Now, we'll present a similar list of CURRENT ENERGY-RELATED ISSUES. Again, please select from the vertical columns the statement that best describes your level of awareness and opinion for each item listed below.
I'm not entirely sure what you mean
I don't have a firm opinion on this
I have an opinion, but tend to keep it to myself
I have a firm opinion on this and discuss it
A proposed EU ban on inefficient appliances
A renewed focus on nuclear power plants
Recent protests of gas prices
A 'feed-in tariff'
'Clean coal' and carbon sequestration technologies
A proposed carbon trading scheme to allot carbon credits to individuals
[OPTIONAL] If you'd like to briefly explain any of the answers above, please do so here:
Finally, please indicate the extent to which you agree or disagree with the following GENERAL STATEMENTS:
Strongly Disagree
Disagree
Neutral / Unsure
Agree
Strongly Agree
People will only do what is practical for themselves
I feel that I have a civic and/or moral duty to live more efficiently
Being cool / trendy is a major factor influencing people who buy energy efficient products
Governments should create incentives and/or requirements for people to be more efficient
I consider myself an environmentalist
Energy issues will play an important role in how I decide to vote in the next national elections
My energy bills are directly impacting how I think and act about efficiency
I'm personally likely to make major lifestyle changes in the next few years to be more efficient
I probably do more than the average person to live an efficient lifestyle
To be honest, I'm not that concerned about climate change
Strongly Disagree
Disagree
Neutral / Unsure
Agree
Strongly Agree
If I do make energy efficient choices in the future, it will be primarily to save money
I feel that I should do more than I currently do to live efficiently
[OPTIONAL] If you'd like to briefly explain any of the answers above, please do so here:
Please take a moment to think about specific examples of things you've been exposed to--anything from an advert to a newspaper article to a co-worker or family member, which has discussed some issue related to energy--gas prices, alternative fuels, things to do around the home, etc.
For each of the media categories below, please use the text box to very briefly describe one of these examples. Use as much detail as you can--it's OK to just say "the evening news" or "a tabloid on the train," but if you can specify the source, or even name a specific program or article, please do so.
Then, tell us a bit about this example by indicating the extent to which you agree or disagree with the two statements which follow.
Don't worry--it's OK to skip a category if you can't think of an example for it! Only put down what comes to mind quickly and easily. If you'd like to rate a category but don't have a specific example, just leave the text box blank.
Something on the INTERNET (a website, blog, forum, advert, etc):
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I intentionally sought it out; I did not stumble upon it
It was relevant, credible and useful information
Something that was BROADCAST (radio, television, cable, satellite, etc):
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I intentionally sought it out; I did not stumble upon it
It was relevant, credible and useful information
Something IN PRINT (a newspaper, magazine, book, etc):
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I intentionally sought it out; I did not stumble upon it
It was relevant, credible and useful information
Something OTHER than those above (art, a film, an event, an outdoor advert, something heard directly from another person, etc):
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
I intentionally sought it out; I did not stumble upon it
It was relevant, credible and useful information
Where would you say you most often hear about energy issues? (This can include anything from tips about things to do in your home to political debates and current events; feel free to select more than one)
In general, to how often do you actively seek out information on energy-related issues?
What is your gender?
Where do you live? (city and country, please)
How old are you?
Including yourself, how many people live in your household?
If you do live with others, are any of them members of your immediate family?
Do you own or rent your home?
What is the highest level of education you've completed?
What is your current occupation?
What is your approximate annual household income, before taxes?
Please let us know if you're willing to answer any followup questions, or if you'd like a copy of the final report when it's finished. If you give us an email address, we'll only use it for these purposes--we won't share it with anyone else and we'll delete it when we're done.
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