Hello!
You have been invited to participate in a survey into boutique hotels in Central London.
My name is Jana Babarinde and I am a student of BA Hospitality Management at Thames Valley University in London. This is a survey for my dissertation which is researching into boutique hotels in Central London.
Approximately 40 people will be asked to complete this survey that explores the boutique hotel phenomenon, its definitions and the major drivers behind its growth.
There are 16 questions I would like to ask you to complete which should take approximately 10 minutes.
Your survey responses will be strictly confidential and data from this research will be reported only in my dissertation.
If you have questions at any time about the survey or the procedures, you may contact me at 00447833718877 or by email at the email address specified below.
Please double check you have answered all the questions as the system has no way of checking. Thank you.
Please start with the survey now by clicking on the Continue button below.
Please explain briefly your understanding of the word boutique. Do you agree that boutique hotels have a unique individuality that makes customers to come back?
Please rank these 8 characteristics as they could be used to describe the hotel where you work. Please indicate the order of your choice by ranking with the most relevant being number 1 and the least relevant number 8. Design-led Trendy & stylish Peculiar & quirky Intimate Luxurious Small Personalised customer service Individual and original To what extent do you consider size of the establishment related to the delivery of personalised service in boutique hotels? Please tick one box.
If you answered 'Partially' or 'Not related' to the previous question can you think of other factors that you consider influential of the service delivery? On a scale of 1 to 6, with 1 being the least influential and 6 being the most influential, please identify the influence you believe following factors have on customer decision making. Please tick as appropriate. To what extent do you agree with a notion that consumer choices are no longer driven by product features and benefits? Please tick one box.
Please in the space provided give the reasons behind your answer to the previous question. To what extent do you agree with this citation by Williams (2002)?
”As consumers we buy hospitality goods and services that encompass the characteristics we believe we have, or we would like to have or we would like others to think we have.” Would you agree that customers are becoming more and more unpredictable in terms of what influences their decisions of choosing a hotel? Boutique hotels are frequently compared and contrasted with traditional hotels. Can you think of 3 characteristics differentiating these hotel establishments? Please rank the most significant 1 and the least significant 3. Would you say that the vision of the hotel where you work is to offer a customised holistic alternative? Could you kindly explain what is the vision of your hotel? Which one, if any, from the following you think provides boutique hotels with a competitive advantage? Please tick one. |
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