The integration of information and communication technologies, particularly the internet, with marketing functions.
Examples of E-marketing activities include developing a web site for your organisation, selling products on the internet, and online customer service.
For the purpose of this survey, what is your perspective in terms of your role or position? (Please select)
Kindly use this perspective for the reminder of this questionnaire.
PART ONE: Please review the statements below and indicate the level of E-marketing usage in your organisation (please select your choice - 4 indicates neutral). E.g. if you select 7 to statement 1 you would be saying that 'your organisation uses E-marketing resources very extensively to communicate with customers'.
In our organisation
Not used at all
2
3
4
5
6
Used very extensively
We use E-marketing resources (such as web site and e-mail) to communicate with our customers.
We use E-marketing resources to support our firm's traditional commercial activities (e.g. pricing information, customer service).
We use E-marketing resources to conduct commercial transactions (e.g. selling products and accepting payment via web site).
We have a computerised customer database that we use to perform marketing activities (e.g. inform customers about new products.
We consider our web site as: (please select)
How many E-marketing initiatives (e.g. new online payment method, developing or improving web presence ...etc) are planned for the next year in your organisation? (please select)
PART TWO: Please review the statements below and indicate the level to which you agree or disagree with each statement (please select your choice - 4 indicates neutral). E.g. if you select 7 to statement 1 you would be saying you strongly agree that e-marketing enables your organisation to better communicate with customers.
Strongly disagree
2
3
4
5
6
Strongly agree
In our organisation, e-marketing enables us to better communicate with customers.
In our organisation, e-marketing enables us to reduce operational costs (e.g. online customer service).
The adoption of e-marketing improves our organisation's reputation.
The use of e-marketing decreases our ability to compete.
In our organisation, e-marketing allows us to reach new markets.
The skills we require to be involved in e-marketing are sophisticated.
Learning to use e-marketing is difficult for us to do.
Integrating e-marketing into our oganisation's work practices is complex.
Using e-marketing resources (e.g. web applications) fits with the way we work in our organisation.
Implementing the changes caused by the adoption of e-marketing is compatible with our organisation's culture.
Compared to our competitors:
Strongly disagree
2
3
4
5
6
Strongly agree
Our organisation is at the leading edge of technological innovation.
We are first to develop new products (goods and services).
Our organisation is first to develop new markets.
We actively seek innovative ideas.
Strongly disagree
2
3
4
5
6
Strongly agree
In our industry, competition is intensive.
In our organisation, we quickly learn about new e-marketing actions taken by our competitors.
There are frequent price wars in our industry.
We would lose our customers to competitors if we dont adopt e-marketing.
Our customers demand the use of e-marketing in doing business with them.
Our customers will consider us as innovative if we use e-marketing.
PART THREE: Please review the statements below and indicate the level to which you agree or disagree with each statement (please select your choice - 4 indicates neutral).
Strongly disagree
2
3
4
5
6
Strongly agree
In our organisation, we believe that it is a strategic necessity to be involved in e-marketing.
In our organisation, we tell employees that success depends on the adoption of advanced e-marketing resources.
We encourage the development of e-marketing initiatives in our organisation.
We are unwilling to provide the required resources in order to benefit from e-marketing.
We feel that that our organisation should be highly involved in e-marketing.
Management attitudes toward e-marketing have always been favourable.
In our organisation, we follow the developments in e-marketing using several secondary sources (e.g. industry magazines, government statistics etc).
In our organisation, we monitor competitors adoption of e-marketing.
We do in-house research about e-marketing.
In our organisation, external consultants participate in evaluating the planned e-marketing activities.
Strongly disagree
2
3
4
5
6
Strongly agree
Objective criteria (e.g. functionality, performance ...etc) are used in the evaluation of the proposed e-marketing activities.
Several meetings are held yearly in our organisation to prepare e-marketing plans.
There is good communication between the marketing department and Information technology department concerning e-marketing issues.
In our organisation, we are quick in responding to opportunities offered by e-marketing.
The latest e-marketing technologies (e.g. web applications)are installed in our organisation.
We spend a lot of time discussing e-marketing implementation process.
In our organisation, there is adequate technical support for e-marketing implementation.
In our organisation, the implementation of e-marketing is done by employees who have e-marketing knowledge.
The activities of the different departments which are responsible for e-marketing implementation are well coordinated.
What primary product is your organisation involved in? (Please select)
How would you describe the size of your organisation within its market?
Approximately, how many employees do you have in your entire organisation?
Which of the following is your department?
If you have any comment or issue you feel particularly important in the context of e-marketing adoption in commercial organisations, please use this section of the questionnaire
If you would like a summary of the results, please write your e-mail in the space below. OR leave it blank if you don't wish to receive a copy of the results.
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