The integration of information and communication technologies, particularly the internet, with marketing functions.
Examples of E-marketing activities include developing a web site for your organisation, selling products on the internet, and online customer service.
For the purpose of this survey, what is your perspective in terms of your role or position? (Please select)
Kindly use this perspective for the reminder of this questionnaire.
PART ONE: Please review the statements below and indicate the level of E-marketing usage in your organisation (please select your choice - 4 indicates neutral). E.g. if you select 7 to statement 1 you would be saying that 'your organisation uses E-marketing resources very extensively to communicate with customers'.
We consider our web site as: (please select)
How many E-marketing initiatives (e.g. new online payment method, developing or improving web presence ...etc) are planned for the next year in your organisation? (please select)
PART TWO: Please review the statements below and indicate the level to which you agree or disagree with each statement (please select your choice - 4 indicates neutral). E.g. if you select 7 to statement 1 you would be saying you strongly agree that e-marketing enables your organisation to better communicate with customers.
Compared to our competitors:
PART THREE: Please review the statements below and indicate the level to which you agree or disagree with each statement (please select your choice - 4 indicates neutral).
| | | | | | | | In our organisation, we believe that it is a strategic necessity to be involved in e-marketing. | | | | | | | | | In our organisation, we tell employees that success depends on the adoption of advanced e-marketing resources. | | | | | | | | | We encourage the development of e-marketing initiatives in our organisation. | | | | | | | | | We are unwilling to provide the required resources in order to benefit from e-marketing. | | | | | | | | | We feel that that our organisation should be highly involved in e-marketing. | | | | | | | | | Management attitudes toward e-marketing have always been favourable. | | | | | | | | | In our organisation, we follow the developments in e-marketing using several secondary sources (e.g. industry magazines, government statistics
etc). | | | | | | | | | In our organisation, we monitor competitors adoption of e-marketing. | | | | | | | | | We do in-house research about e-marketing. | | | | | | | | | In our organisation, external consultants participate in evaluating the planned e-marketing activities. | | | | | | | | | | | | | | | | | Objective criteria (e.g. functionality, performance ...etc) are used in the evaluation of the proposed e-marketing activities. | | | | | | | | | Several meetings are held yearly in our organisation to prepare e-marketing plans. | | | | | | | | | There is good communication between the marketing department and Information technology department concerning e-marketing issues. | | | | | | | | | In our organisation, we are quick in responding to opportunities offered by e-marketing. | | | | | | | | | The latest e-marketing technologies (e.g. web applications)are installed in our organisation. | | | | | | | | | We spend a lot of time discussing e-marketing implementation process. | | | | | | | | | In our organisation, there is adequate technical support for e-marketing implementation. | | | | | | | | | In our organisation, the implementation of e-marketing is done by employees who have e-marketing knowledge. | | | | | | | | | The activities of the different departments which are responsible for e-marketing implementation are well coordinated. | | | | | | | | |
What primary product is your organisation involved in? (Please select)
How would you describe the size of your organisation within its market?
Approximately, how many employees do you have in your entire organisation?
Which of the following is your department?
If you would like a summary of the results, please write your e-mail in the space below. OR leave it blank if you don't wish to receive a copy of the results.
|