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Gender

Male

Female

Age

1=(25-30)

2=(31-35)

3=(36-40)

4=(41-50)

5=above 51

Education type

1=Humane

2=Technical

3=Economic

Other

Education level

1=High school

2=University

3=MBA or Postgradual

Other

Working experience

1=(1-3years)

2=(4-6years)

3=(7-10years)

4=Above 10 years

Lengh of work at any marketing/corporate functions

1=(1-3years)

2=(4-6years)

3=(7-10years)

4=Above 10 years

Lengh of work at any senior marketing function

1=(1-3years)

2=(4-6years)

3=(7-10years)

4=Above 10 years

5=N/A

Company level position

1=Marketing Specialist

2=Marketing Middle management (head, manager,..)

3=Marketing Executive management (director, VP,..)

Define the main obstacles / hurdles which should lead you or your company not to outsource any of marketing functions. Mark your perception on the ordinal scale 1-5.

	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes
1.Loss of the core competence	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

2.Loss of the control - costs, deadlines or process	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

3.Concern of sensitive/strategic information disclosure	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

4.Concern of the quality of service	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

5.Proper outsourcing partner of marketing services doesn't exist	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

6.The company product is not suitable for outsourcing - require special knowledge	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

Define the main reason which should lead you or your company to outsource any of marketing function. Mark your perception on the ordinal scale 1-5.

	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes
1.Lack of headcount	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

2.Lack of particular marketing function knowledge - professional expertise	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

3.The higher flexibility	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

4.The higher efficiency and performance	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

5.Cost savings	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

6.Focus to the strategic management only (not execution)	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

In case of possitive attitute to marketing function outsourcing mark your perception what is the most important for successful outsourcing process. For your mark use the ordinal scale 1-5.

	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes
1.Properly select the marketing function or activity which should be a part of outsourcing	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

2.Clearly define outsourcing project scope, milestones and expected final results	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

3.Assign dedicated internal outsourcing project manager	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

4.Proper communication - explanation of the outsourcing goals to all marketing/company employees	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

5.Regulary evaluate the outsourcing project results - define corection in case of any issues	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

6.Sign a long term contract with outsourcing supplier	1.certainly not	2.not	3.not sure	4.yes	5.certainly yes

In case of positive attitude to marketing function outsourcing evaluate which marketing function should be a part of outsourcing base on the following criterions: acceptability, suitability and feasibility:
For each of the marketing function assign importance 1=the least probability , 10=the highest probability

	1	2	3	4	5	6	7	8	9	10
A.Marketing Strategy and Innovation Management	1	2	3	4	5	6	7	8	9	10

B.Marketing Communication	1	2	3	4	5	6	7	8	9	10

C.Marketing Product and Product Development	1	2	3	4	5	6	7	8	9	10

D.Marketing Research	1	2	3	4	5	6	7	8	9	10

E.Marketing CRM	1	2	3	4	5	6	7	8	9	10

F.Marketing - Wholesale	1	2	3	4	5	6	7	8	9	10

G.Marketing Interim - entire function teams	1	2	3	4	5	6	7	8	9	10

H.Marketing Interim - middle management positions	1	2	3	4	5	6	7	8	9	10

I.Marketing Interim - executive management positions	1	2	3	4	5	6	7	8	9	10

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