Ice cream

Ben N Jerry

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Hello! We are conducting a survey about ice cream as part of a project for a course at SMU. Could you spare five minutes to answer a few questions?
Thank you!

Do you consume ice cream?

Yes

How often do you purchase ice-cream?

None

1 - 2 times a month

3 - 5 times a month

more than 6 times a month

Who do you usually consume ice cream with?

Partner

Family

Alone

Friends

Business associates

Other

On an average, how much do you spend on ice-cream in a month?

Less than $10

$10 - $20

$21 - $30

$31 and above

(put a , beside each brand)

Where do you usually purchase ice cream?

Supermarkets

Ice cream parlor

Petrol Kiosks

Convenience stores

Other

What are the various promotional activities/campaigns/advertisements that you can remember for Ben N Jerry?

Please allocate 100 points cross the 6 attributes in choosing a brand of ice cream. Allocating more points to the attributes you consider more important:

Taste

Brand

Price

Choices of flavors

Purchasing convenience

Packaging

Please rank accordingly to the characteristics of the specific ice cream brands mentioned below:

Anderson

	1 - Least preferred	2	3	4	5	6	7 - Most preferred
Taste	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Brand	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Price	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Choices of Flavor	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Packaging	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Purchasing convenience	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Please rank accordingly to the characteristics of the specific ice cream brands mentioned below:

Haagen Daz

	1 - Least preferred	2	3	4	5	6	7 - Most preferred
Taste	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Brand	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Price	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Choices of Flavor	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Packaging	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Purchasing convenience	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Please rank accordingly to the characteristics of the specific ice cream brands mentioned below:

Ben N Jerry

	1 - Least preferred	2	3	4	5	6	7 - Most preferred
Taste	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Brand	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Price	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Choices of Flavor	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Packaging	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Purchasing convenience	1 - Least preferred	2	3	4	5	6	7 - Most preferred

Ben N Jerry

Select the adjectives that best describe your attitudes about Ben N Jerry's.

Trendy

Expensive

Fun loving

Playful

Cool

Affordable

Overrated

Other

Check the box beside the incentive that might tempt you to consider purchasing Ben N Jerry's.

Student Specials

50% off the next scoop

Buy 2 at a cheaper price

Price off Coupons

Loyalty card

Freebies (Eg. BNJ key chain)

Other

Demographics

Age Group:

Gender:

Male

Female

Occupation:

Secondary School students

Poly/JC students

University students

Working adults

NSF

Other

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Ice cream

Please rank accordingly to the characteristics of the specific ice cream brands mentioned below:

Please rank accordingly to the characteristics of the specific ice cream brands mentioned below:

Please rank accordingly to the characteristics of the specific ice cream brands mentioned below:

Ben N Jerry

Demographics

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