Sustainability

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Thank you very much for participating in this study. The results of this survey will contribute to a study of the competitive advantage of sustainable companies as part of my dissertation for a Master of Business Administration from the European University of Brussels.

It will take approximately 10 minutes to complete the questionnaire.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Olivia Zechner at the email address specified below.

1.How old are you?

below 18

19 - 29

30 - 45

46 - 60

above 60

2.What country do you reside in?

3.In 1987, the Brundthland Report defined Sustainability as “ … development that meets the needs of the present without compromising the ability of future generations to meet their own needs” How familiar are you with the term sustainability?

Very familiar

Somewhat familiar

Not very familiar

Not at all familiar

4.What is the size of the company you work for?

below 20 employees

21 - 50

51 - 500

501 - 1000

1001 - 5000

above 5000

I do not work

5.Does your company have a coherent strategy for corporate sustainability that covers the whole business and its supply chain?

Yes, it covers the whole business including the supply chain

Yes, it covers the business, but not the supply chain

No, but we are developing one

No, and we have no immediate plans to develop one

I don't know if we have a strategy

6.If you have or are developing a strategy for corporate sustainability, how important is it to your company that this strategy meets the following objectives? (1 = Critically Important, 3 = Moderately Important, 5 = Not Important)

	1	2	3	4	5	Don't know
Increasing revenues	1	2	3	4	5	Don't know

Enhancing brand reputation	1	2	3	4	5	Don't know

Compliance with regulatory and legal obligations	1	2	3	4	5	Don't know

Generating value for shareholders/investors	1	2	3	4	5	Don't know

Reducing costs	1	2	3	4	5	Don't know

Managing risks associated with sustainability issues	1	2	3	4	5	Don't know

Attracting/retaining customers concerned about environmental or social issues	1	2	3	4	5	Don't know

Differentiating products	1	2	3	4	5	Don't know

7.Does your company formally report on its social and environmental impact and performance, additionally to its financial performance (known as Triple Bottom Line Reporting)?

Yes

No, but we will do so within next five years

No, and we have no plans to so

I don’t know

8.Are you involved in decision making when it comes to the overall strategy and future development of the company?

I am the primary decision maker

I am involved in strategic decisions

9.How much priority will the following objectives be within your company over the next five years? (1 = Leading Priority, 5 = Not a Priority)

	1	2	3	4	5
Communicating your organization’s performance on sustainability to investors and stakeholders	1	2	3	4	5

Improving the environmental footprint of existing products/services (eg, use of recycled materials, reducing packaging and waste)	1	2	3	4	5

Developing new products that help reduce or prevent social or environmental problems	1	2	3	4	5

Improving energy efficiency of operations	1	2	3	4	5

Enhance the impact of the organization on the community	1	2	3	4	5

Reducing greenhouse gas emissions and/or waste	1	2	3	4	5

Implementing stronger controls over suppliers on human rights standards	1	2	3	4	5

Implementing stronger controls over suppliers on environmental standards	1	2	3	4	5

10.If the company you work for would provide you with free public transport, would you consider leaving the car in the garage?

Yes, I definitely would

I would take public transport at least every other day

No, I like the convenience of my car

Other

11.How would you rate your personal sustainable behavior? (1 = Always, 3 = Sometimes, 5 = Never)

	1	2	3	4	5
Switch off lights whenever leaving a room	1	2	3	4	5

Only use washing machine when load is full	1	2	3	4	5

Use paper recycling bins next to the photocopier	1	2	3	4	5

Reading documents on screen rather than printing them out	1	2	3	4	5

Buy low energy lightbulbs	1	2	3	4	5

Buying products containing recycled material	1	2	3	4	5

Take part in a recycling program	1	2	3	4	5

Printing of photocopying double-sided	1	2	3	4	5

Investing in socially responsible companies	1	2	3	4	5

Add insulation or double glazing to house or windows	1	2	3	4	5

	1	2	3	4	5
Buying organic food or clothing made from organic materials	1	2	3	4	5

Use public transportation rather than drive car	1	2	3	4	5

Walk or ride bicycle rather than drive car	1	2	3	4	5

Carpooling	1	2	3	4	5

12.Would you buy a products which you knew involved child labor to produce it?

Yes

Maybe

13.Would you as a customer agree with the new government legislation enforcing everyone to pay for their shopping bags.

Yes

Maybe

14.In your personal opinion, what are the 3 most pressing issues that your country needs to address to ensure the long-term well-being of ourselves and our community?

14._

15.In your personal opinion, what should companies base their overall objectives on?

Economic/Financial result

Social Equity

Environmental Protection

A combination of all three

Other

16.If You had USD 10.000 to invest in new shares today. Which investment would you choose?

Company a: potential growth rate in 2009: 8%, main products: plastic pipes from environmentally friendly materials. Company gives loans to local farmers in need.

Company b: potential growth rate in 2009: 10%, main products: PVC pipes and fittings,

Company c: potential growth rate in 2009: 12%, well known brand, main products: sports shoes, production involves child labour.

17.How important do you rate the following factors when buying shares? (1 = Critically Important, 3 = Moderately Important, 5 = Not Important)

18.When purchasing a product and being faced with numerous brands of equal quality, would a brand that was labeled “environmentally friendly” sway you to purchase that product over the rest?

Yes, I would buy it if it was the same price as the others

Yes, I would buy it even if it was slightly more expensive

No, I will keep buying the brand I always buy

19.How important would you rate the following (1 = Critically Important, 3 = Moderately Important, 5 = Not Important)

	1	2	3	4	5
Companies have a strategy on how to manage corporate social responsibility	1	2	3	4	5

Companies have a strategy on how to become environmentally sustainable	1	2	3	4	5

Companies educate staff about efficient use of energy	1	2	3	4	5

Companies communicate their strategy and goals clearly to employees	1	2	3	4	5

20.How do you see globalization evolving over the next 10 years?

Accelerating

Stalling

Slowing down

Taking a very different direction

Reversing

Please notify me when the final outcome of this research is published. Email address (optional):

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