Survey Templates Surveys Tour Operators' MIS

Tour Operators' MIS

use this free template

Preview this template

Which of the following applies to your type of tour operation? [Please select as many as applicable]

Outgoing

Incoming

Domestic

Other

Please indicate the percentage of time spend on each of the following:

Outgoing tours

Incoming tours

Domestic tours

Other

For how many years have this tour operation been in existance?

1-5

6-10

11-15

15 +

Do you compile your own packaged tours?

Yes

Please indicate from whom do you obtain your packages? [Indicate as many as applicable]

Tour wholesalers

Other tour operators

Other

Do you make use of direct distribution and reservations?

Yes

What method of direct distribution do you use? [Indicate as many as applicable]

Direct mail

Telehone / telemarketing (call centres)

Door-to-door distribution

Tourism related exhibitions

Media advertising

Web-sites and e-mail

Other

Please indicate the estimated percentage of your turnover generated by:

Direct personal sales

Internet / www

Other

Do you make use of intermediaries for distributing your products?

Yes

Which of the following intermediaries do you make use of? [Indicate as many as applicable]

Wholesalers

Other tour operators

Retailers

Other service providers / principals

Other

Please indicate the estimated percentage of your turnover generated by:

Wholesalers

Other tour operators

Retailers

Other service providers

Other

Do you make use of other methods of distribution besides direct and intermediaries?

Yes

Please specify the 'Other' methods of distribution used.

Do you change / innovate your packages / products offered for sale?

Yes

Any specific reason for answering 'No' to Q14?

Please indicate how often do you change your packages.

Continuously

Often

Seldom

Hardly ever

Never

Who normally initiates product change? [Indicate as many as applicable]

Management

Employees

Retailers

Customers

Other

18.Please indicate the percentage contribution made by each of the following towards product change.

Please state, according to your opinion, what information is the most important for management decision-making.

20.Please indicate the types of and to what extent do you currently use the following information for management decision-making.

	Regularly	Often	Sometimes	Never
Internal records analysed	Regularly	Often	Sometimes	Never

Marketing research	Regularly	Often	Sometimes	Never

Marketing intelligence	Regularly	Often	Sometimes	Never

Competitors	Regularly	Often	Sometimes	Never

National and international statistics	Regularly	Often	Sometimes	Never

Legislation and regulation	Regularly	Often	Sometimes	Never

Market trends	Regularly	Often	Sometimes	Never

Target markets / consumers	Regularly	Often	Sometimes	Never

Distribution channels	Regularly	Often	Sometimes	Never

Macro environment	Regularly	Often	Sometimes	Never

21.Please indicate who do have access to your marketing information and to what extent.

Please specify if 'Other' was indicated in Q32.

Do you use marketing information for management decision-making?

Yes

Please indicate to what extend do you use marketing information for decision-making.

Extensively

Often

Sometimes

Hardly ever

Never

25.Please indicate your sources used for obtaining marketing information as well as to what extent each source contributes to decision-making.

	Definately	Likely	Often	Seldom	Never
Internal records	Definately	Likely	Often	Seldom	Never

Management	Definately	Likely	Often	Seldom	Never

Employees	Definately	Likely	Often	Seldom	Never

Marketing intelligence agency	Definately	Likely	Often	Seldom	Never

Retailers	Definately	Likely	Often	Seldom	Never

Customers	Definately	Likely	Often	Seldom	Never

Other	Definately	Likely	Often	Seldom	Never

Please specify the 'Other' sources if it has been indicated as an information source in Q22.

27.What do you do with the marketing information obtained?

Do you have and use a marketing information system (MIS)?

Yes

Do you have a maual system for collecting and processing marketing information?

Yes

Please provide a brief description of your manual system.

Do you have an automated system for collecting and processing marketing information?

Yes

Do you have any other system for collecting, processing, and dissiminating marketing information?

Yes

Please provide a brief description of any other system in use.

Please indicate the type of automated system used for marketing information.

Spreadsheet on own PC

Database on own PC

Spreadsheet on internal network

Database on internal network

National network

International network

Other

Would you use a sophisticated marketing information system (MIS) should it be available?

Yes

To what extend would you utilise such a marketing information system (MIS)?

Definitely yes

Most likely

Likely

Unlikely

Definitely not

37.Please answer Yes, No, or Not Sure to the following statements about a marketing information system (MIS):

	Yes	No	Not Sure
I am not interested in a MIS	Yes	No	Not Sure

I will definitately use a MIS if I had one	Yes	No	Not Sure

I do have all the marketing information I need for decision-making	Yes	No	Not Sure

I need more marketing information for decision-making	Yes	No	Not Sure

I need a spohisticated and automated MIS	Yes	No	Not Sure

I need to know about what is happening in the market	Yes	No	Not Sure

I do have a lot of marketing information but I do not know what to do with it	Yes	No	Not Sure

I do not know where to obtain the marketing information I need	Yes	No	Not Sure

I do not know what a MIS is	Yes	No	Not Sure

I am familiar with a MIS	Yes	No	Not Sure

	Yes	No	Not Sure
There is a difference between a MIS and a management information system	Yes	No	Not Sure

I do analyse and dissiminate marketing information to the applicable decision makers	Yes	No	Not Sure

38.Please indicate your need for and the importance of the following types of marketing information:

	Important	Nice to know	Not needed
Internal records analysed	Important	Nice to know	Not needed

Marketing research	Important	Nice to know	Not needed

Marketing intelligence	Important	Nice to know	Not needed

Competitors	Important	Nice to know	Not needed

National and international statistics	Important	Nice to know	Not needed

Legislation and regulation	Important	Nice to know	Not needed

Market trends	Important	Nice to know	Not needed

Target markets / consumers	Important	Nice to know	Not needed

Distribution channels	Important	Nice to know	Not needed

Macro environment	Important	Nice to know	Not needed

Please indicate how you would prefer a sophisticated marketing information system should operate.

On a PC linked to the accounting and management information system

On an internal network linked to all systems, including the CRS / GDS

On a national network with an access code and data mining options

On a national network linked with international networks for data mining purposes

A web-based facility without the need to download and install software programs

Other

40.Please indicate how you would rate the characteristics / features of a sophisticated marketing information system (MIS).

	Very important	Important	Not important
Reliability	Very important	Important	Not important

Accuracy	Very important	Important	Not important

Up-to-date	Very important	Important	Not important

Secure / confidential	Very important	Important	Not important

Versatile	Very important	Important	Not important

Accessible	Very important	Important	Not important

Easy to use	Very important	Important	Not important

Availability	Very important	Important	Not important

Cost effective	Very important	Important	Not important

Comprehensive	Very important	Important	Not important

	Very important	Important	Not important
Other	Very important	Important	Not important

Please specify if 'Other' was indicated in Q39.

What are the chances that you will make your information available to a national marketing information system (MIS) should it comply with all the characteristics / features you indicated as important and very important?

Definitely

Most likely

Likely

Likely not

Definitely not

43.

	2
1	2

	2

	2

OPTIONAL - Please provide your name, company and contact details.

use this free template

Tour Operators' MIS

Related templates and questionnaires

QuestionPro in your language

Awards & certificates

The Experience Journal