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Houston Studies

Houston Studies


Dear Participant:



Thank you for your willingness to participate in this research.



It will take 10 minutes approximately to complete this survey.



Confidentiality is guaranteed.



Thank you very much for your time and support.



Please start with the survey now by clicking on Continue given below.





Please enter last 4 digits of your SSN in the space provided:
2.Choose one of the following:
• Imagine that Joe, a graduating senior, has a job interview coming up in a few days.



• Like others in this situation, he is eager to do his best, having been on the job market for a while without much success.



• As luck would have it, Joe gets a little sick with flu-like symptoms.



• Anxious to avoid that coming in the way of his job interview, he goes to the pharmacy to see what he can get.



• In the pharmacy, he sees two medications, as follows:



Brand A: Promises lower side effects compared to the average brand.


Brand B: Promises better relief compared to the average brand.

• Joe picks up Brand B, the one that promises better relief, and takes it immediately.



• Sure enough, he gets good relief.



• But then, just before the interview he experiences some side effects, especially stomach cramps.



• This causes him to do not so very well in his interview.



• He finds out that he scored only 35 points out of 50, which was average.



• Thus, although he was not eliminated in the first round, he goes to the second round as a weak candidate because the points from the first round are added to the points from the second round when determining how good the candidate is.
 
 
 
Overall, how would you rate Joe’s interview performance?
• Imagine that Joe, a graduating senior, has a job interview coming up in a few days.



• Like others in this situation, he is eager to do his best, having been on the job market for a while without much success.



• As luck would have it, Joe gets a little sick with flu-like symptoms.



• Anxious to avoid that coming in the way of his job interview, he goes to the pharmacy to see what he can get.



• In the pharmacy, he sees two medications, as follows:



Brand A: Promises lower side effects compared to the average brand.


Brand B: Promises better relief compared to the average brand.

• Joe picks up Brand B, the one that promises better relief, and takes it immediately.



• Sure enough, he gets good relief.



• But then, just before the interview he experiences some side effects, especially stomach cramps.



• This causes him to do not so very well in his interview.



• He finds out that he scored only 20 points out of 50, which was far below average.



• Joe was eliminated in the first round, and had no opportunity to go to the second round in which points from the first round are added to the points from the second round when determining how good the candidate is.
 
 
 
Overall, how would you rate Joe’s interview performance?
• Imagine that Joe, a graduating senior, has a job interview coming up in a few days.



• Like others in this situation, he is eager to do his best, having been on the job market for a while without much success.



• As luck would have it, Joe gets a little sick with flu-like symptoms.



• Anxious to avoid that coming in the way of his job interview, he goes to the pharmacy to see what he can get.



• In the pharmacy, he sees two medications, as follows:



Brand A: Promises lower side effects compared to the average brand.


Brand B: Promises better relief compared to the average brand.

• Joe picks up Brand B, the one that promises better relief, and takes it immediately.



• Sure enough, he gets good relief.



• But then, just before the interview he experiences some side effects, especially stomach cramps.



• This causes him to do not so very well in his interview.



• He finds out that he scored only 30 points out of 50, which was below average.



• Thus, although he was not eliminated in the first round, he goes to the second round as a very weak candidate because the points from the first round are added to the points from the second round when determining how good the candidate is.
 
 
 
Overall, how would you rate Joe’s interview performance?
• Imagine that Joe, a graduating senior, has a job interview coming up in a few days.



• Like others in this situation, he is eager to do his best, having been on the job market for a while without much success.



• As luck would have it, Joe gets a little sick with flu-like symptoms.



• Anxious to avoid that coming in the way of his job interview, he goes to the pharmacy to see what he can get.



• In the pharmacy, he sees two medications, as follows:



Brand A: Promises lower side effects compared to the average brand.


Brand B: Promises better relief compared to the average brand.

• Joe picks up Brand B, the one that promises better relief, and takes it immediately.



• Sure enough, he gets good relief.



• But then, just before the interview he experiences some side effects, especially stomach cramps.



• This causes him to do not so very well in his interview.



• He finds out that he scored only 35 points out of 50, which was average.



• Thus, although he was not eliminated in the first round, he goes to the second round as a weak candidate because the points from the first round are added to the points from the second round when determining how good the candidate is.
Overall, how would you rate Joe’s interview performance?
• Imagine that Joe, a graduating senior, has a job interview coming up in a few days.



• Like others in this situation, he is eager to do his best, having been on the job market for a while without much success.



• As luck would have it, Joe gets a little sick with flu-like symptoms.



• Anxious to avoid that coming in the way of his job interview, he goes to the pharmacy to see what he can get.



• In the pharmacy, he sees two medications, as follows:



Brand A: Promises lower side effects compared to the average brand.


Brand B: Promises better relief compared to the average brand.

• Joe picks up Brand B, the one that promises better relief, and takes it immediately.



• Sure enough, he gets good relief.



• But then, just before the interview he experiences some side effects, especially stomach cramps.



• This causes him to do not so very well in his interview.



• He finds out that he scored only 20 points out of 50, which was far below average.



• Joe was eliminated in the first round, and had no opportunity to go to the second round in which points from the first round are added to the points from the second round when determining how good the candidate is.
Overall, how would you rate Joe’s interview performance?
• Imagine that Joe, a graduating senior, has a job interview coming up in a few days.



• Like others in this situation, he is eager to do his best, having been on the job market for a while without much success.



• As luck would have it, Joe gets a little sick with flu-like symptoms.



• Anxious to avoid that coming in the way of his job interview, he goes to the pharmacy to see what he can get.



• In the pharmacy, he sees two medications, as follows:



Brand A: Promises lower side effects compared to the average brand.


Brand B: Promises better relief compared to the average brand.

• Joe picks up Brand B, the one that promises better relief, and takes it immediately.



• Sure enough, he gets good relief.



• But then, just before the interview he experiences some side effects, especially stomach cramps.



• This causes him to do not so very well in his interview.



• He finds out that he scored only 30 points out of 50, which was below average.



• Thus, although he was not eliminated in the first round, he goes to the second round as a very weak candidate because the points from the first round are added to the points from the second round when determining how good the candidate is.
Overall, how would you rate Joe’s interview performance?
3.Suppose you are in Joe’s position, and you had to distribute 100 points among the following aspects of medications, how would you distribute them so that the more important aspects get more points?

How effective the medicine is:
What its side effects are:
Others (Please specify):
4.The next time Joe has a choice between the following medications for flu, what should he do?
5.Suppose that the effectiveness of the lower side effects medicine is not very well known and there are several possibilities, what should his choice be in each of the following situation?
Switch to the Lower Side Effects Medicine (Brand A)
Stick to Higher Effectiveness Medicine (Brand B, as before)
The Side effects medicine gives relief 40% of the time
The Side effects medicine gives relief 50% of the time
The Side effects medicine gives relief 60% of the time
The Side effects medicine gives relief 70% of the time
The Side effects medicine gives relief 80% of the time
The Side effects medicine gives relief 90% of the time
6.Have you ever had an experience like the one described for Joe on the previous page?
• Imagine that Joe sees a news article about a new over-the-counter flu medication with the following key points.




o A major pharmaceutical company is introducing a flu medication.


o This flu medication is said to be non-habit forming and is now available over-the-counter at all neighborhood pharmacies.


o It also provides quick and complete relief from all flu symptoms and has the lowest degree of side effects compared to all the other medications in the market.


o It is safe for adults and children 12 or older.



7.First, we would like you to list the thoughts that came to your mind after reading the above information about this flu medication. List each thought on a new line.
8.If you were in Joe’s shoes, will you be likely to ask the pharmacist about the new medication the next time I visit a pharmacy?
9.If you were in Joe’s shoes, will you be likely to consider the new medication the next time you have flu-like symptoms?
10.If you were in Joe’s shoes, how likely are you to get more information about the new medication?
11.If you were in Joe’s shoes, how likely are you to suggest the new medication to a friend suffering from flu-like symptoms?

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