Conjoint Survey
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Name: Company Phone Email First, let me thank you for taking the time to participate in this survey. This survey is part of an academic project for New Product Development course of Wharton Business School. This survey is being conducted on behalf of a company that aims to provide software solutions for high availability and data protection of mission critical applications. The company wants to provide a superior product for backing up the Microsoft Exchange server. We would like to know your opinions about this software. In general, the company is considering a backup software that will be integrated with your existing products, provide an ease of use and scalable to your enteprise needs. We would like your help in identifying your most preferred combination of benefits. You will be presented to rate 20 product combinations based on 7 different attributes having 3 levels each. Please review the attributes and attribute levels before you start the survey. Please review the different attributes and the levels available before rating different product options. PS: This is very important for the valadity and consistency of your input. Here are the list of attributes and different options on which we have based our survey on: 1 Storage of historical data and retrieval -Any of the previous snapshots -Restore of latest copy only -Manually select messages to restore 2 Rollover to backup service when catastrophic failure - Service preservation (In mts) -<1 (Instant) -<10 -Manual 3 Granularity of selective restore -Mailbox & Folder Level -Mailbox Level -Group of Mailboxes 4 Retrieval time (mts / mailbox) -<1 -<5 -5+ 5 Instalation ease -Server upgrade while running & No Client Installation/Upgrade required -Server upgrade while running -Server upgrade downtime 6 Stature of the company -Established Company -Microsoft Channel Partner -Startup (< 3years) 7 Price ($/mailbox/year) -5 -15 -25 You will be presented with 20 possible combinations based on above attributes. You need to rate them between 'Highly Prefered' to 'Not so much prefered'. Please consider each one independently. Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Manually select messages to restore Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): <1(Instant) Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox & Folder Level Retrieval time minutes / mailbox : <5 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running & No Client Installation/Upgrade Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Established Company Price ($/mailbox/year: $5,$15,$25) : 5 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Manually select messages to restore Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): Manual Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Group of Mailboxes Retrieval time (mts / mailbox : <1, <5, 5+) : 5+ Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade downtime Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Startup(<3 years) Price ($/mailbox/year: $5,$15,$25) : 25 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Manually select messages to restore Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): <10 Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox Level Retrieval time minutes / mailbox : <1 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Microsoft Channel Partner Price ($/mailbox/year: $5,$15,$25) : 15 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Manually select messages to restore Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): <1(Instant) Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox & Folder Level Retrieval time minutes / mailbox : <5 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running & No Client Installation/Upgrade Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Established Company Price ($/mailbox/year: $5,$15,$25) : 5 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Restore of latest copy only Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): Manual Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox Level Retrieval time minutes / mailbox : <5 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Established Company Price ($/mailbox/year: $5,$15,$25) : 25 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Restore of latest copy only Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): 10 Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox & Folder Level Retrieval time minutes / mailbox : 5+ Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running & No Client installation/upgrade Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Startup (<3 years) Price ($/mailbox/year: $5,$15,$25) : 15 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Restore of latest copy only Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): <1 (Instant) Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Group of Mailboxes Retrieval time minutes / mailbox : <1 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade down time Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Microsoft Channel Partner Price ($/mailbox/year: $5,$15,$25) : 5 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Any of the previous snapshots Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): Manual Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox and folder level Retrieval time minutes / mailbox : <1 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Startup (< 3years) Price ($/mailbox/year: $5,$15,$25) : 5 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Any of the previous snapshots Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): < 10 Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Group of mailboxes Retrieval time minutes / mailbox : <5 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running & No client installation/upgrade Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Microsoft Channel Partner Price ($/mailbox/year: $5,$15,$25) : 25 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Any of the previous snapshots Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): < 1 (Instant) Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox level Retrieval time minutes / mailbox : 5+ Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade downtime Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Established Company Price ($/mailbox/year: $5,$15,$25) : 15 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Manually Select messages to restore Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): Manual Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox & Folder level Retrieval time minutes / mailbox : <5 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade downtime Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Microsoft Channel Partner Price ($/mailbox/year: $5,$15,$25) : 15 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Manually select messages to restore Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): < 10 Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Group of Mailboxes Retrieval time minutes / mailbox : 5+ Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Established Company Price ($/mailbox/year: $5,$15,$25) : 5 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Manually select messages to restore Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): < 1 (Instant) Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox level Retrieval time minutes / mailbox : <1 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Startup (<3 years) Price ($/mailbox/year: $5,$15,$25) : 25 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Restore of latest copy Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): Manual Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Group of Mailboxes Retrieval time minutes / mailbox : <1 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Established Company Price ($/mailbox/year: $5,$15,$25) : 15 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Restore of latest copy only Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): < 10 Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox level Retrieval time minutes / mailbox : <5 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade downtime Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Startup ( <3years) Price ($/mailbox/year: $5,$15,$25) : 5 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Restore of latest copy Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): < 1 (Instant) Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox & Folder level Retrieval time minutes / mailbox : 5+ Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Microsoft Channel Partner Price ($/mailbox/year: $5,$15,$25) : 25 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Any of the previous snapshots Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): Manual Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox level Retrieval time minutes / mailbox : 5+ Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Microsft Channel Partner Price ($/mailbox/year: $5,$15,$25) : 5 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Any of the previous snapshots Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): < 10 Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Mailbox & Folder level Retrieval time minutes / mailbox : <1 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade downtime Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Established Company Price ($/mailbox/year: $5,$15,$25) : 25 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Any of the previous snapshots Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): < 1 (Instant) Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Group of Mailboxes Retrieval time minutes / mailbox : <5 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Startup (<3 years) Price ($/mailbox/year: $5,$15,$25) : 15 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Any of the previous snapshots Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): < 1 (Instant) Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Group of Mailboxes Retrieval time minutes / mailbox : <5 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Startup (<3 years) Price ($/mailbox/year: $5,$15,$25) : 15 Your preference on software that has following features : Storage of historical data and retrieval(Any of the previous snapshots,Restore of latest copy only, Manually select messages to restore): Restore of latest copy Rollover to backup service when faliure(mts:<1 - instant,<10, Manual): Manual Granularity of selective restore (Mailbox & Folder Level, Mailbox Level, Group of Mailboxes) : Group of Mailboxes Retrieval time minutes / mailbox : <1 Instalation ease (Server upgrade while running & No Client Installation/Upgrade required, Server upgrade while running, Server upgrade downtime) : Server upgrade while running Stature of the company (Established Company, Microsoft Channel Partner, Startup) : Established Company Price ($/mailbox/year: $5,$15,$25) : 15 |
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