We are at the moment testing a new product for sun protection. The product is a disposable wet tissue, releasing a sun protecting lotion, and is called Sun-Tissue. Using the Sun-Tissue enables the costumer to protect bare skin from the suns UV rays in any situation, leaving the hands dry and the skin without the greasy feeling normal sun lotion gives. The Sun-Tissue is packed in a small wrap up, which will easily fit into any hand bag or pocket. This will enable the costumer to have Sun-Tissue available at all times, without the risk of getting sun-lotion all over the bag, as normal sun lotion products tend to.
We hope you will help us by answering the following questions as truthfully as possible.
Yours
Anders B. Nielsen
Co-founder Sun-Tissue
Gender?
Age?
Country of residence?
How many residents are living within your household?
Who within your household purchase sun-lotion products for your personal use?
If you don't purchase your own sun-lotion products, witch level of influence do you have on the choice of product?
Where do you most frequently purchase sunlotion?
Please mark the sun-lotion brands you recognize?
Please choose the sunlotion you most frequently use. If not in list, please choose other, and write brand name.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Do you agree/disagree in the following statement: "Its important to protect your skin against the sun, by using sun-lotion products"
Do you use sun-lotion at any time during the year?
In summer-time, how often do you use sun-lotion on an average?
Which of the following reasons do you find as the most important for using sun-lotion?
In which situation do you use sun-lotion?
On a scale of 1-7 how much do you agree on the following statement? "I only purchase sun-lotion products from major brands"
If SunTissue becomes avaible from all major sun-lotion producers hence NiveaSunTissue, would you be likely to purchase SunTissue-products?
If SunTissue becomes avaible as an independent brand, would you be likely to purchase SunTissue-products?
When purchasing sun-lotion, which of the following features do you find important/unimportant?
Very important
Important
Neutral
Unimportant
Brand
Factor-level
Type of lotion (milk, oil, spray, etc.)
Level of water-resistence
Available in a handy bottle/package
Available at a local store
Product free of materials that are hazardous to the environment
Which of the following SunTissue-features do you find important/unimortant?
Very important
Important
Neutral
Unimportant
The possibility of sun-protection without the greasy feeling normal sun-lotion products tend to give
Available in small and convenient wrap ups
The possibility of traveling with sun-lotion without the risk of getting lotion all over your bag
The possibility of getting SunTissue in combination with major brands, hence NiveaSunTissue
The possibility of getting SunTissue as an independent brand
The possibility of having a sun-lotion product available at all times for spontaneous use
Survey software
Leading survey software to help you turn data into decisions.
Research Edition
Intelligent market research surveys that uncover actionable insights.
Customer Experience
Experiences change the world. Deliver the best with our CX management software.
Workforce
Powerful insights to help you create the best employee experience.
