On average, how many hours do you sleep each night? When was the last time you purchased a mattress? What company did you use when you last purchased your mattress? Please rate each of the following aspects of your mattress company (1-Poor, 6-Excellent): How much did you spend on your mattress? How did you purchase your mattress? How did you become aware of your mattress company? Have you ever heard of 1-800 Mattress company? Where have you seen or heard of the nearest location of 1-800 Mattress? How often do you visit a showroom of a company selling mattresses? Did you visit a showroom or a display room of mattresses before purchasing your mattress? How effective would you say catchy jingles or slogans are in a mattress commercial? How likely are you to buy a mattress from a company which has recently moved into your area and that you have never heard of before? How likely are you to perform some research on a new or existing mattress company before making your final purchase? How long have you possessed your mattress before replacing it with a new one? When purchasing a mattress, what do you look at when deciding your purchase? How concerned are you about the delivery time and quality when the nearest mattress retailer is relatively far from your home? On average, what has been the delivery time when you have purchased your mattress from your mattress company? Please rate your satisfaction with your delivered mattress on the following aspects (1-Poor, 6-Excellent) If purchasing your mattress over the internet or phone, how quickly do you expect the mattress to arrive at your household?
Have you ever experienced any problems in the delivery or handling of your mattress, especially if you live in an area outside the city? How would you rate the level of need for some store locations to be outside the main city of a state or country? Which form of media are you most likely to use when next purchasing your mattress? What is your maritial status? What is your highest degree of education? What age group do you belong to? What is your annual household income? |
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