Survey Templates Surveys supermarket survey

supermarket survey

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We'd like to find out what is most important to you in choosing a supermarket. Below are a number of descriptors about supermarkets. Please select the answer that best expresses how important you think the factor is to you IN SELECTING A SUPERMARKET.

	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important
Fast checkout	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

A gourmet food section	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Low priced advertised specials	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Close to where you live	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Offers coupons in newspaper ads	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Courteous, friendly employees	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Offers generic products	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Offers products you can not buy elswhere	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Large selection of wines	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Offers several brands to choose from in a category	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important
Provides menu and recipe ideas	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Convenience of parking	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

High quality fruits and vegetables	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Wide selection of hard to find or unusual fruits and vegetables	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Wide selection of ethnic foods (i.e., Mexican, Japanese, etc.)	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Private label (store brands) are less expensive than national brands	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Quality of meat cuts with a butcher on premises for special cuts	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Wide selection of store private labels	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

A service deli (with clerks to prepare product of your choice)	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Provides nutritional information about products	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important
Private label brands are equal or superior to national brands	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Has bakery in the store	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Offers a variety of health and personal care products	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Offers variety of smaller size (e.g., single serving) products	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Does not use "member" cards	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

Sells fresh seafood	Not At All Important	Somewhat Unimportant	Neutral	Somewhat Important	Extremely Important

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supermarket survey

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