The following survey is being conducted by four Illinois State University MBA students on behalf of the Shoreline Classic 5k/15k. The purpose of the study is to identify what draws participants to road races in an effort to increase attendance at future Shoreline Classic events. Ten respondents who complete the survey will be selected at random and will be given a free entry into the 2005 Shoreline Classic. The survey will take approximately 5 minutes to complete.
We appreciate your assistance in our project. Your response will be kept strictly confidential. Members of the research group and our professor are the only individuals who will have access to the information you provide. A summary of our report, once it is complete, will be available on the Decatur Running Club website (www.decaturrunningclub.com).
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Jennifer Bennett
Charles Morris
Jeannette Walton-Weeks
Michelle Witts
Have you ran/walked in the Shoreline Classic in any years PRIOR to 2004?
If you were aware of the 2004 Shoreline Classic before the event took place, how did you hear about it? (Check all that apply)
What was your opinion of the "Shoreline Tracks" newsletter which was distributed via e-mail before the event and made available on the Decatur Running Club website?
Did you run/walk in the 2004 Shoreline Classic?
Did you participate in the 5k or the 15k?
When did you register for the 2004 Shoreline Classic?
How satisfied were you with each of the following aspects of the 2004 Shoreline Classic?
Very Satisfied
Satisfied
Neutral
Dissatisfied
Very Dissatisfied
Shoreline brochure/application
Parking
Race-day registration or pre-registered packet pick-up process
Quality of the t-shirt
T-shirt design
Length of announcements at start of the race
Timing of the start of the race
Course
Finish Line
Food at the post-race party
Very Satisfied
Satisfied
Neutral
Dissatisfied
Very Dissatisfied
Beverages at the post-race party
Finisher's medallion
Awards ceremony
To what extent do you agree/disagree with the following statements.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
The entry fee was reasonable and in line with other similar races.
The entry fee was too high.
The course was scenic.
The route was clearly marked.
There was an adequate number of split-times available.
For those who ran the 15k, the DJ on the course added greatly to the experience (leave blank if not applicable).
There was an adequate number of water stops.
The results were presented in a timely manner.
The results were accurate.
Would you say the field size (number of runners/walkers) was
Did you attend the post-race party?
Overall, how would you rate the 2004 Shoreline Classic as a road race?
Upon travelling to the 2004 Shoreline Classic, which of the following best describes your situation?
Approximately how much money did you (and those accompanying you) spend while in Decatur during the weekend of the race that you would not have spent if you had not participated in the race? Do NOT include the entry fee in your figure.
Which of the following businesses/organizations do you recognize as sponsors/contributors of the 2004 Shoreline Classic? Check all that apply.
Which of the following businesses/organizations do you recognize as being included on the back of the t-shirt? Check all that apply.
What was your primary reason for not entering the 2004 Shoreline Classic?
Which of the following make you more likely to run/walk in a road race? Check all that apply.
Much More
Likely
Somewhat
More Likely
No effect
You receive a brochure/flyer about the race in the mail.
You are notified about the race via e-mail.
A pasta party is held the evening before the road race.
The race receives a significant amount of publicity prior to the event.
The road race benefits a charity.
A high quality t-shirt is offered.
A t-shirt with a colorful design is offered.
The field includes elite runners.
People are cheering on the sidelines along the course.
Entertainment (DJ, band, etc.) is playing along the course.
Much More
Likely
Somewhat
More Likely
No effect
A photographer is taking pictures of all finishers.
A post-race party with food and beverages is held immediately following the race.
Prize money is offered.
Giveways are offered to randomly selected runners/walkers.
What is your favorite post-race beverage?
Within the past year, approximately how many road races have you been to that offered chilli at the post-race party (NOT including the Shoreline Classic)?
If a 1/2 mile non-competitive Tot Trot was available for children 10 and under, how likely would someone from your household participate in such an event?
How do you normally hear about the road races you participate in? Check all that apply.
I prefer to be notified about road races by
How far are you willing to travel to attend a road race?
How likely are you to run/walk in the Shoreline Classic in the future?
What is your gender?
What is your age?
Which of the following running clubs are you a member of? If you belong to more than one club, please select the one with which you are most involved.
What race distance do you prefer?
On average, how many miles per week do you run/walk?
What is your average minute per mile pace (mm:ss) in a 5k?
How many years have you been running/walking?
Approximately how many road races do you run/walk in annually?
What suggestions would you have for future road races?
Other Comments:
Name (Optional - Needed if you want to be entered into drawing for free entry into the 2005 Shoreline Classic)
Email (Optional - Needed if you want to be entered into drawing for free entry into 2005 Shoreline Classic)
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