Dear Friends:
Beer companies always have an incentive to provide their consumers with specialized beers ready for certain events or specific seasons. Our focus is on A Marca Bavaria, a beer that originated from Brazil and has now entered the North American market.
We are doing a project for our Marketing Research class at McGill University on what factors may influence people to buy or drink a certain brand of beer. This questionnaire will provide you and us with pertinent information relating to the variety of beers and how people perceive different types. You may, for example, ask yourself why you should fill out this questionnaire. The answer is simply this, beer companies endeavour to market their brands for a particular segment or a particular season and want consumers to buy for the aforementioned reasons.
Thus, by providing us with some information on how and why you purchase different kinds of beer, this allows us to verify the correlation significant amongst certain types of beer. Please take a few minutes to fill out all the questions according to your opinions and experiences. Thank you for agreeing to complete the following questionnaire on A Marca Bavaria and the beer industry.
Sincerely,
Stephanie Cimon, Ashley Kilburn, Melissa Hains, Stephen Rigassio, K. Van Truong
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Have you ever tried a Marca Bavaria? How old were you when you drank your first bottle of beer? How many bottles of beer did you drink in the last week? How many bottles of beer did you drink in the last month? Do you mostly drink beer: Where do you mostly drink beer? How much are you willing to pay for a bottle of beer at a bar/club/restaurant? How much are you willing to pay for a 6-pack of beer at a depanneur/supermarket? Are you a cigarette smoker? Please rank the following beer companies in terms of your preference. (1= first choice, 5= last choice) Heineken Budweiser How important were the following attributes when choosing a beer?
Please rate each brand of imported beers on the quality of its overall attributes: Please rate each Molson brands on the quality of its overall attributes: Please rate your level of agreement on the following statements: I drink domestic beer because What I don't like about domestic beer is I drink imported beer because What I don't like about imported beer is Flavour and Aftertaste is important because Are you living at home with your parents? Do you presently have a job? Monthly Personal Disposable Income: |
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