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Survey Templates Surveys Marketing Research Project

Marketing Research Project

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Of all the home video game consoles that you own which did you most recently purchase?
Which of the following consoles do you also own? (Select all that apply)
Have you considered purchasing an additional video game console?
Have you ever considered purchasing a video game console?
Which of the following consoles do you intend to purchase? (Select all that apply)
Why haven't you considered purchasing a video game console?
Please RANK (from 1-7) the following features in order of influence on your console purchase decision (1=most influential, 7=Least influential).
Hardware processing power (graphics, processor, etc.)
Number of games available
Recommendation from friend, magazine, etc.
Games I wanted to play weren't available on other consoles
Quality of games available
Price
Ability to play online games
Approximately how many hours a week do you spend playing video games.
Please select your top 3 favorite game genres.
Multiplayer online games (e.g. Final Fantasy Online, Navy Seals)
Survival horror (e.g. Resident Evil, Silent Hill)
Action adventure (e.g. Zelda, Tomb Raider, Grand Theft Auto)
Racing (eg. Gran Turismo, Mario Kart)
Rhythm (e.g. Dance Dance Revolution, Donkey Konga)
Puzzle (e.g. Tetris, PuyoPuyo)
First person shooter (e.g. Doom, Halo)
Platform (e.g. Super Mario Bros, Sonic the Hedgehog)
Sports (e.g. Football, Baskeball, Baseball)
Fighting (e.g. Soul Caliber, Street Fighter)
Educational (Typing of the Dead)
Role playing game (Final Fantasy, Kingdom Hearts)
Platinum Hits Price: $15
Release schedule: 6 months
Platinum Hits Price: $20
Release schedule: 6 months
Platinum Hits Price: $25
Release schedule: 6 months
Platinum Hits Price: $15
Release schedule: 9 months
Platinum Hits Price: $20
Release schedule: 9 months
Platinum Hits Price: $25
Release schedule: 9 months
Platinum Hits Price: $15
Release schedule: 12 months
Platinum Hits Price: $20
Release schedule: 12 months
Platinum Hits Price: $25
Release schedule: 12 months
If you were to purchase a game console, please rank the following features in order of influence on your decision (1=most influential, 7=Least influential). *
Recommedation from friend, magazine
Quality of games available
Ability to play online games
Games I wanted to play weren't available on other consoles
Price
Hardware processing power (graphics, processor, etc.)
Number of games available
We would like to ask you your opinion about Microsoft Xbox. Please tell us to what degree you would agree or disagree to the following statements.
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Don't Know
There are games on the Xbox that I would like to play that aren't available on other consoles
Xbox has many an attractive selection of games in my favorite genres.
Xbox is priced competitively with other consoles
What is your primary Internet connection type at home?
What is your approximate age?
Please indicate your approximate yearly income before taxes.
What was the last grade you completed in school?
What is your gender?
What is your current marital status?

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