ConsumerSurvey

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Hello:

We are a masters student team from Carnegie Mellon West working on a class project. You are invited to participate in our survey of events promotion. Approximately 100 people will be asked to complete the following survey regarding events. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your
information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures,
you may contact Sarah Baker at 650-740-1821 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Are you Male or Female?

Male

Female

What is your age?

Which of the following best describes the highest level of education completed?

Some High School

High School Graduate

Some College

Graduated College

Post Graduate

What is your current occupation?

Indicate total household income:

under $25,000

$25,000 - $29,999

$30,000 - $34,999

$35,000 - $39,999

$40,000 - $49,999

$50,000 - $59,999

$60,000 - $84,999

Over $85,000

Are you (Check all that apply)

married

divorced

widowed

separated

single

step parent

What is your ethnicity?

Indicate activities/interests which you and/or household members enjoy on a regular basis (check all that apply):

Bicycling/running

Camping

Dieting

Crafts

Foreign travel

Gourmet/fine food

Coin/stamp collecting

Fashion clothing

Bible/devotional reading

Physical fitness/exercise

Stereo/records and tapes

Sweepstakes

Sewing

Needlework/knitting

Art/antiques

Outdoor gardening

Wildlife/environment issues

Do-it-Yourself/workshop

Recreational vehicles

Health foods/vitamins

Money making opportunities

Video cassette recordings

Book reading

Self improvement

Compact discs

Watching sports on TV

Charities/volunteer work

Other

Do you consider yourself introverted or extroverted?

Introverted

Extroverted

Not sure

How frequently do you attend the following events?

	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never
- music	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- sports	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- social meeting	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- live theatrical	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- art	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- industrial	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- film	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- informational (about product or service)	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- hobby/interest meeting	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- dance	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never
- government	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- home and garden	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- health	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- educational	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- religious	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

- other	More than once a week	Once a week	Multiple times per month	Once a month	Several times a year	Annually	Rarely	Never

If you selected "other" above, please specify what other types of events you attend:

What medium do you use to find out about the events selected above?

	always use	sometimes use	rarely use	never use
- word of mouth	always use	sometimes use	rarely use	never use

- newspaper: classified	always use	sometimes use	rarely use	never use

- newspaper: advertisements	always use	sometimes use	rarely use	never use

- newspaper: free events calendar	always use	sometimes use	rarely use	never use

- periodical: advertising	always use	sometimes use	rarely use	never use

- periodical: free events calendar	always use	sometimes use	rarely use	never use

- radio: advertisement	always use	sometimes use	rarely use	never use

- radio: free events calendar (local community calendar, etc.)	always use	sometimes use	rarely use	never use

- TV: advertisement	always use	sometimes use	rarely use	never use

- TV: free events calendar	always use	sometimes use	rarely use	never use

	always use	sometimes use	rarely use	never use
- Internet: promoters own website	always use	sometimes use	rarely use	never use

- Internet: free events calendar	always use	sometimes use	rarely use	never use

- Internet advertisement	always use	sometimes use	rarely use	never use

- Email: newsgroup you signed up for	always use	sometimes use	rarely use	never use

- Email: non-newsgroup	always use	sometimes use	rarely use	never use

- Phone call	always use	sometimes use	rarely use	never use

- Fax	always use	sometimes use	rarely use	never use

- SMS/Pager	always use	sometimes use	rarely use	never use

- Usenet news announcement	always use	sometimes use	rarely use	never use

- Coupon	always use	sometimes use	rarely use	never use

	always use	sometimes use	rarely use	never use
- Flyer	always use	sometimes use	rarely use	never use

- evite.com	always use	sometimes use	rarely use	never use

- meetup.com	always use	sometimes use	rarely use	never use

- citysearch.com	always use	sometimes use	rarely use	never use

- craigslist.com	always use	sometimes use	rarely use	never use

- google.com	always use	sometimes use	rarely use	never use

- other	always use	sometimes use	rarely use	never use

If you selected "other" above, please specify what other mediums you use to find out about events:

What types of events would you be interested in finding out more information for (check all that apply)?

- music

- sports

- social meeting

- live theatrical

- art

- industrial

- film

- informational (about product or service)

- hobby/interest meeting

- dance

- government

- home and garden

- health

- educational

- religious

Other

Fill in the blank. If only _____, I would attend more events on my free nights. (Please rank: 1 - Highest; 4 - Lowest)

there was increased personalization on event finders

I knew which events my friends were attending

I knew more information about what's going on in my area

I had more reminders for events

How often do you attend Web events?

Very often

Sometimes

Rarely

Never

Are you satisfied with the modes you have been using to find out about events?

Yes

Would you go to more events if you had a better way of finding out what's going on in your area, and within your interests?

Yes

How likely are you to go to an event that others you know are also attending?

Very likely

Somewhat likely

Unlikely

Not applicable

How often do you find yourself on a Friday night, not knowing what to do?

Very often

Sometimes

Rarely

Never

How much would you value a personalized online events calendar based on your interests and geographical area?

Highly value

Moderately Value

Low value

Not interested

Neutral

How much would you pay for such a service per month?

Please let us know any other comments/suggestions on this topic.

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