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Hello

You are invited to participate in our survey on attitudes to children's clothing. Whether you are a child, a parent, a student, a grandparent, or someone who has never bought children's clothing, your opinion is important to us.

It will take approximately 7 - 10 minutes to complete the questionnaire.

Your survey responses will be stricly confidential, information is coded and data from this research will be reported only in the aggregate.

Thank you very much for your time and support.

Please start with the survey now by clicking on the Continue button below.

Do you have children aged 0 - 12?

Yes

In your household, who makes the majority of buying decisions for your children's clothing?

I do

My partner does

Equal decision

What influence does your child or children have over the buying decision for their clothing?

The biggest influence

A lot of influence

Some influence

No influence at all

Have you purchased children's clothing in the last 12 months?

Yes

How often do you purchase children's clothing?

More than once a month

Approximately every 2 months

Roughly each quarter

Twice a year

About once a year

Please indicate whose children you generally buy for and how often?

	Most frequently	Frequently	Not very often	Occasionally	Never
Your own children	Most frequently	Frequently	Not very often	Occasionally	Never

Children of family members	Most frequently	Frequently	Not very often	Occasionally	Never

Friend's children	Most frequently	Frequently	Not very often	Occasionally	Never

Children of work colleagues	Most frequently	Frequently	Not very often	Occasionally	Never

You can tick more than one category

0 - 3

3 - 5

6 - 8

9 - 12

Please tick how frequently you purchase each of the brands of children's clothing below

	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never
Pumpkin Patch	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Osh Kosh	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Target Home Brand	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Bonds	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

K-mart Home Brand	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Esprit for Kids	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Country Road for Kids	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Gumboots	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Fred Bare	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Please distribute 100 points among the options below with the highest number of points given to the most common reason

Gifts

Day to day

Special occassion

Change in season

Growing out of old clothes

What children's clothing brand are you most likely to buy for each of the following occassions?

	Pumpkin Patch	Osk Kosh	Target	Kmart	Bonds	Fred Bare	Esprit for Kids	Country Road for Kids	Gumboots
Gifts	Pumpkin Patch	Osk Kosh	Target	Kmart	Bonds	Fred Bare	Esprit for Kids	Country Road for Kids	Gumboots

Day to day	Pumpkin Patch	Osk Kosh	Target	Kmart	Bonds	Fred Bare	Esprit for Kids	Country Road for Kids	Gumboots

Special occasion	Pumpkin Patch	Osk Kosh	Target	Kmart	Bonds	Fred Bare	Esprit for Kids	Country Road for Kids	Gumboots

Change in season	Pumpkin Patch	Osk Kosh	Target	Kmart	Bonds	Fred Bare	Esprit for Kids	Country Road for Kids	Gumboots

Growing out of old clothes	Pumpkin Patch	Osk Kosh	Target	Kmart	Bonds	Fred Bare	Esprit for Kids	Country Road for Kids	Gumboots

Please indicate your preference for buying children's clothing at each of the outlets below

	Most Preferred	Prefer	Neutral	Not Preferable	Dislike
Department Store	Most Preferred	Prefer	Neutral	Not Preferable	Dislike

Discount chain store (eg Target)	Most Preferred	Prefer	Neutral	Not Preferable	Dislike

Specialty childrens retailer (eg Pumpkin Patch)	Most Preferred	Prefer	Neutral	Not Preferable	Dislike

Ebay	Most Preferred	Prefer	Neutral	Not Preferable	Dislike

Specialty on line retailer (eg Puddlebeach)	Most Preferred	Prefer	Neutral	Not Preferable	Dislike

Designer boutique (eg Diesel, Versace)	Most Preferred	Prefer	Neutral	Not Preferable	Dislike

Adults store that has children's clothing (eg Esprit)	Most Preferred	Prefer	Neutral	Not Preferable	Dislike

Where do you mostly shop for children's clothing?

Bondi Junction Shopping Centre

Chatswood Chase

Chatswood Westfield

Eastgardens

Pitt St Mall

QVB

Parramatta Westfield

Penrith Plaza

Oxford St

Local shops

Other

How much do you agree with the following statement?

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I am more likely to shop for children's clothing in an area where there are also shops that I am interested in	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

When chosing where to shop how important are each of the following factors to you?

	Very important	Important	Neutral	Less important	Not important
Travel distance from your home	Very important	Important	Neutral	Less important	Not important

Parking	Very important	Important	Neutral	Less important	Not important

Opening hours	Very important	Important	Neutral	Less important	Not important

Facilities such as bathrooms	Very important	Important	Neutral	Less important	Not important

Store appearance	Very important	Important	Neutral	Less important	Not important

Distance from other shops and services	Very important	Important	Neutral	Less important	Not important

Accessibility by public transport	Very important	Important	Neutral	Less important	Not important

Child care facilities	Very important	Important	Neutral	Less important	Not important

Please indicate how frequently you purchase each type of children's clothing below

	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never
Jumper	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

T-shirt	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Denim jeans	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Pants other than jeans	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Skirt	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Dress	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Jacket / coat	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

Singlet	More than once a month	Every 2 months	Each quarter	Twice a year	Once a year	Never

For the following types of children's clothing, please indicate on average how much you would spend per article ($)

	0.00 - 9.99	10.00 - 19.99	20.00 - 29.99	30.00 - 39.99	40.00 - 49.99	50.00 - 59.99	60.00 - 69.99	Over 70.00
Jumper	0.00 - 9.99	10.00 - 19.99	20.00 - 29.99	30.00 - 39.99	40.00 - 49.99	50.00 - 59.99	60.00 - 69.99	Over 70.00

T-shirt	0.00 - 9.99	10.00 - 19.99	20.00 - 29.99	30.00 - 39.99	40.00 - 49.99	50.00 - 59.99	60.00 - 69.99	Over 70.00

Denim jeans	0.00 - 9.99	10.00 - 19.99	20.00 - 29.99	30.00 - 39.99	40.00 - 49.99	50.00 - 59.99	60.00 - 69.99	Over 70.00

Pants other than jeans	0.00 - 9.99	10.00 - 19.99	20.00 - 29.99	30.00 - 39.99	40.00 - 49.99	50.00 - 59.99	60.00 - 69.99	Over 70.00

Skirt	0.00 - 9.99	10.00 - 19.99	20.00 - 29.99	30.00 - 39.99	40.00 - 49.99	50.00 - 59.99	60.00 - 69.99	Over 70.00

Dress	0.00 - 9.99	10.00 - 19.99	20.00 - 29.99	30.00 - 39.99	40.00 - 49.99	50.00 - 59.99	60.00 - 69.99	Over 70.00

Jacket / coat	0.00 - 9.99	10.00 - 19.99	20.00 - 29.99	30.00 - 39.99	40.00 - 49.99	50.00 - 59.99	60.00 - 69.99	Over 70.00

Singlet	0.00 - 9.99	10.00 - 19.99	20.00 - 29.99	30.00 - 39.99	40.00 - 49.99	50.00 - 59.99	60.00 - 69.99	Over 70.00

When considering buying children's clothing how important are each of the following features to you?

	Very important	Important	Not sure	Less important	Not important
Price	Very important	Important	Not sure	Less important	Not important

Quality	Very important	Important	Not sure	Less important	Not important

Location of the store	Very important	Important	Not sure	Less important	Not important

Refund and returns policy	Very important	Important	Not sure	Less important	Not important

Brand name	Very important	Important	Not sure	Less important	Not important

Broad selection of products	Very important	Important	Not sure	Less important	Not important

Child's opinion	Very important	Important	Not sure	Less important	Not important

Customer service	Very important	Important	Not sure	Less important	Not important

Please distribute 100 points among the following criteria, giving the most points to the most important factor.

Value

Quality

Returns and refunds policy

Extent of information available on the internet

Customer service

Fashion

Price

Product range

Brand prestige

Store appearance

Child's opinion

In the following section we are interested in understanding your awareness of certain brands of children's clothing and your perceptions of specific brands.

Please indicate your awareness of the following brands of children's clothing

	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of
Pumpkin Patch	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of

Osh Kosh	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of

GapKids	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of

Target Home Brand	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of

Bonds	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of

K-mart Home Brand	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of

Esprit for Kids	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of

Country Road for Kids	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of

Gumboots	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of

Fred Bare	Very familiar	Have heard of this brand	Aware but didn't know made childrens clothing	Never heard of

Please indicate your perceptions of each of the following brands of children's clothing

	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of
Pumpkin Patch	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of

Osh Kosh	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of

GapKids	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of

Target Home Brand	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of

Bonds	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of

K-mart Home Brand	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of

Esprit for Kids	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of

Country Road for Kids	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of

Gumboots	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of

Fred Bare	High quality	Expensive	A brand I can trust	Good value	Fashion conscious	Not sure	Never heard of

Have you ever purchased GapKids products?

Yes

Where did you make your purchase?

On line

In store

Based on your purchase(s), please indicate whether you agree with the following statements?

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
The quality of the clothing is very good	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

For the quality I would be willing to pay a higher price compared to other brands	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

Gap is a 'cool' brand so I would be willing to pay a higher price compared to other brands	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

The customer service I received from Gap was exceptional	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

In my experience, children love clothes from Gap	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

In my experience, children's parents love clothes from Gap	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

People in Australia recognise the Gap name	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

Please tick one

Very intersted

Somewhat interested

Neutral

Not very interested

Not at all interested

What would be your main reasons for considering shopping at GapKids?

Please distribute 100 points among the following giving the most points to the most important factor.

Value

Quality

Returns and refunds policy

Extent of information available on the internet

Customer service from sales staff

Fashion

Price

Product range

Brand prestige

Store appearance

Child's opinion

Please tick one

Jeans

Pants other than jeans

T-shirts / tops

Jumpers

Dresses

Skirts

Jackets

Singlets / underwear

Hats / accessories

All of the above

Other

Please tick one only

Chatswood Chase

QVB

Bondi Junction Shopping Centre

Pitt St Mall

Chatswood Westfield

Eastgardens

Parramatta Westfield

Penrith Plaza

Oxford Street

Other

Please tick one only

Any distance

2 - 3 hours

1 - 2 hours

Less than an hour

No more than 30 minutes

Gap has approximately 3,000 stores operating in the United States, Canada, Europe and Japan. It's stores are designed to offer a friendly environment with an assortment of casual apparel and accessories that emphasise style, quality and good value.
GapKids was established in 1986 and as the name suggests is a specialty retailer of children's clothing with a strong reputation for denim. Stores are specifically design to engage and appeal to children.

Given the statement above what is your perception of GapKids?

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
High quality	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

Expensive	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

A brand I can trust	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

Good value	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

Fashion conscious	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

Does the information in the statement make you more likely to consider purchasing GapKids?

Yes

Please distribute 100 points among the following, giving the most points to your most important factor.

Value

Quality

Returns and refunds policy

Extent of information available on the internet

Customer service from sales staff

Fashion

Price

Product range

Brand prestige

Store appearance

Child's opinion

We would now like a better understanding of who you are, this information will be treated as confidential.

Are you male or female?

Male

Female

How many children (any age) do you have?

None

More than 3

Please enter your postcode

What is your personal income range?

Less than $35,000

$35,001 - $45,000

$45,001 - $55,000

$55,001 - $65,000

$65,001 - $75,000

$75,001 - $85,000

$85,001 - $85,000

$95,001 - $105,000

Over $105,000

What is the combined income range of your household?

As above

$45,001 - $60,000

$60,001 - $75,000

$75,001 - $90,000

$90,001 - $105,000

$105,001 - $120,000

Over $120,000

What is the highest level of education you have obtained?

High school

TAFE

Diploma / certificate

University bachelors degree

Post graduate degree

Masters

Doctorate

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