1. Where is your company's headquarters? 2. Is your company an SME? 3. Does your company manufacture products? 4. Which industry sector does your company operate in? 5. Is your company a B2B or a B2C company? Part 2
6. What type of advertising have you engaged in and what is the cost effectiveness of them? 1 indicates the most effective. 7. How does your company measure the results of a marketing campaign? Check multiboxes if appropriate. 8. In what ways has your company engaged in e-marketing? Please check multi boxes if appropriate. 9. Whcih e-marketing method does your company find most effective in terms of value for money? Check multi boxes if appropriate. 10. In the future, which techniquies will your company consider to try in an e-marketing campaign? Check multi boxes if appropriate. 11. What is your company's budget for e-marketing per year in terms of percentage to turnover? 12. What types of viral marketing has your company engaged? Check multi boxes if appropriate. 13. What is your budget for a viral marketing campaign? 14. How many more enquiries do you expect to get from a viral marketing campaign with the amount you might spend from the previous question (13) within a month? 15. What are the factors that you will consdier important for a successful viral marketing campaign? Check multi boxes if appropriate. 16. What do you think viral marketing is capable of achieving for your business? Check multi boxes if appropriate. 17. What lessons have you learnt from viral marketing if you have any? Would you like to involve in further aspects of this research? Submission method |
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