Hello:
You are invited to participate in our survey on your shopping habits and how you value experiences. In this survey, approximately 200 people will be asked to complete a survey that asks questions about how they value and appreciate experiences. It will take approximately 8 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Ashwin Singam by email at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Country of Residence: Have you resided overseas for a period greater than a year? Income Level (USD per annum): Have you ever eaten at either of these 'themed' restaurants - Hard Rock Cafe or Planet Hollywood?
Please rate how you found the following at the restaurant(s):
Are you likely to visit the restaurant again within the next:
Do you tip when you visit any restaurant? When you do tip, how much do you normally tip? Are there any circumstances that would cause you to deviate from this behaviour?
Please indicate how acceptable each of the following 2 scenarios are to you as a consumer.
Why would you be unlikely to visit the Elvis-themed laundramat?
If a business were to differentiate itself, and provide superior service and experience, would you:
If you had 100 points to distribute between the following 3 experiences, how would you distribute them in terms of your willingness to pay for the experience? You are visiting a city for the first time. You wander into a square and decide you would like to spend some time observing the sights and sounds around you. You spot a quiet bistro with a commanding view of the square. You are seated and a well groomed server attends to you. You request a coffee and upon it being served, sip it while observing the ebb and flow of the residents around you. 15 minutes later, you request for the bill, pay it and go about exploring the rest of the city. You enter a cozy café, sniffing the smell of freshly ground coffee. You approach a barrista at the counter and request for a coffee. The barrista inquires to your name as you pay for your purchase. 3 minutes later you hear your name called and collect your drink. You seat yourself at one of the small tables nearby and 15 minutes later, you leave the café. You seat yourself at a clean diner. A waitress approaches you for your order. You request a cup of coffee which she pours for you. You add cream and sugar to your preference and 15 minutes later you pay for your drink and leave. What types of transactions/shopping do you currently conduct online? Which of the following transaction/shopping would you be willing to conduct online? Why do you conduct these transactions online? |
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