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Marketing Research Survey

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Hello:


We are UBC students in the the New Venture Design course and we are creating an exciting new product to aid file-sharing in a group setting. You are invited to participate in our survey. It will take approximately 10 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Team MOBI by email at [email protected].


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


Work Behaviour



1. Do you use a laptop for work purposes?

busy day?
slow day?
3. What percentage of your work time is spent outside of your office?
4. How often do you experience the following situations when sharing files?

Never
Rarely
Sometimes
Often
Always
There is no access to the networking infrastructure (e.g. at client's office).
There is a network available but accessing it requires lengthy setup and configuration.
There is a network available but security are constant concerns.
5. Are there any situations not listed above where you experience difficulty sharing files?

6. If you answered Yes, please describe the situation.

If you answered No, please proceed to question 7.
7. In the situations described previously, what methods do you use to transfer files?



8. In the situations described above, what is the typical size (MB) of the files you want to share?


MOBI is a device that enables any wireless capable laptop, PocketPC or tablet PC to instantly and securely network to one or more computers, no matter where you are. Once you have the connection, there is the potential to share files, share an Internet connection, collaborate on a document, chat, and much more.


9. Please rate the importance of the following potential features for MOBI.

Not Important
Neutral
Important
Security (of file transfer)
Price
Ease of use
Instant chat
File storage capacity
Collaborate on a document
Remote access
10. Please rank the importance of the following potential features for MOBI. (1 = most important; 7 = least important)

Security (of file transfer)
Price
Ease of use
Instant chat
File storage capacity
Collaborate on a document
Remote access
i.
ii.
iii.
$
13. How likely are you to buy MOBI if it is available now?

1 (Definitely would NOT buy)
2
3
4
5
6
7
8
9
10 (Definitely WOULD buy)
 
Your Technology Shopping Behaviour
i.
ii.
iii.

Very Unlikely
Not Sure
Very Likely
15. How likely are you to buy electronic products from brands that you do not know?
16. How likely are your friends to ask for your advice when purchasing technology items?
17. How likely are you to try new products that nobody you know of has used before?
Demographics
The purpose of this section is to provide some background information that will help us better understand the type of consumers we may be attracting. Any information that you provide will only be used for aggregate analyses and will remain ABSOLUTELY CONFIDENTIAL and will not be used to personally identify you in any way. This policy is strictly adhered to.
18. What is your gender?

19. What is your occupation?
20. What is your income?

21. What is your age?

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