INSTRUCTIONS
The following survey has been constructed by a student in the Cameron School of Business in conjunction with the UNCW Honors Scholars program. The data generated from the questionnaire will be used in a self-directed research project. The purpose is to better understand consumer attitudes regarding shopping on the Internet.
For purposes of this study, shopping on the Internet includes such activities as browsing, researching, and buying (not just buying). On average, how many hours a week do you spend using the Internet? On average, do you tend to use the Internet frequently for short durations of time, or less frequently, but for longer durations?
For each of the following statements, indicate your level of agreement or disagreement.
In a typical month, how many products or services do you purchase on the Internet?
In a typical month, approximately how much do you spend on Internet purchases? How long has it been since your last Internet purchase? What is the most that you have ever spent on an Internet purchase?
(If you have never made a purchase on the Internet, leave the answer box blank.) What is the smallest amount that you have ever spent on an Internet purchase?
(If you have never made a purchase on the Internet, leave the answer box blank.)
For each of the following statements, indicate your level of agreement or disagreement.
INSTRUCTIONS
Carefully read over the following scenarios and indicate the likelihood that you would engage in each of the activites listed.
SCENARIO 1:
You've always owned cameras made by CameraCorp and you love their products. Now you're finally ready to enter the digital world and buy your first digital camera from them. You are looking to spend anywhere from $250-350. Indicate the likelihood that you will:
SCENARIO 2:
Your cell phone is almost three years old, which is ancient by industry standards. The last one survived a three-story fall, a dip in the ocean, and your puppy; so you know that it's high quality. You would like to purchase a new, basic model phone made by the same company for $30-40. Indicate the likelihood that you will:
SCENARIO 3:
You've finally landed your dream job! Now you need to start shopping for a second business suit and you know just the place. It's a brand you know and trust, the same company from which you purchased your first suit. Your budget for the purchase is $250-350. Indicate the likelihood that you will:
INSTRUCTIONS
Carefully read over the following scenarios and indicate the likelihood that you would engage in each of the activites listed.
SCENARIO 4:
You are almost out of your favorite perfume/ cologne. You don't ever want to try any other kind, it's practically a classic, you've been wearing it since high school, and it's less than $40. Indicate the likelihood that you will:
SCENARIO 5:
You've had your camera since the 5th grade and it's finally time to retire it. Your friend has convinced you of the benefits of digital cameras and now you really want one. You've never bought a camera of any kind on your own before and aren't sure which kind to buy; you have $250-350 to spend. Indicate the likelihood that you will:
INSTRUCTIONS
Carefully read over the following scenarios and indicate the likelihood that you would engage in each of the activites listed.
SCENARIO 6:
Your cell phone gets terrible reception, the buttons stick, and it rings only half of the time. To make matters worse, sometimes it just turns off in the middle of a phone call. You really want a new phone, but definitely won't be buying from the same company again. You need something reliable and you're working with a limited budget of $30-40. Indicate the likelihood that you will:
SCENARIO 7:
You have your first job interview and need to find a business suit that will land you the position for $250-350. This is your first suit, so it has to be one that will command attention from your potential employer. You aren't sure what style, color, or size you want, or which brand would be best. Indicate the likelihood that you will:
SCENARIO 8:
The perfume/ cologne you got from Mom on your last birthday is almost gone. It wasn't your favorite, so you've been thinking about trying a new fragrance, but you're not sure which kind and you don't want to spend more than $30-40. Indicate the likelihood that you will:
You have just completed the toughest part of the survey, thank you for your efforts.
When shopping online, it is difficult to be assured that:
For each of the following statements, indicate your level of agreement or disagreement.
For each of the following statements, indicate your level of agreement or disagreement.
For each of the following statements, indicate your level of agreement or disagreement.
Almost there, just a few questions left. Please indicate your gender: Please indicate your age: In a typical week, how many hours do you work?
I don't have much money to spend on things like going to the movies, clothing, eating out, etc.
Thank you for taking time out of your busy day to complete this survey. |
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