Survey Templates Surveys Alumni Relations in UK Business Schools

Alumni Relations in UK Business Schools

Sample Survey

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Questionnaire on Alumni Relations

in UK Business Schools

style='font-size:11.0pt;font-family:Arial'>

style='font-size:11.0pt;font-family:Arial'>We are a group of final year undergraduate students from the University of Bath carrying out research with the help of our Management Alumni & External Relations Office. As part of our study, we are investigating best practices in alumni relations in prominent
UK Business Schools, looking at both Undergraduate and Postgraduate programmes.

style='font-size:11.0pt;font-family:Arial'>This questionnaire forms an
essential part of our research and we will be grateful if you could answer the
following questions. Any information you provide us will be used for our
research purposes only. The questionnaire should not take longer than 15
minutes to complete. Where you feel several answers to a question are
appropriate for your institution, please check all that apply.

style='font-size:11.0pt;font-family:Arial'>Your participation would be much appreciated and if you would like to receive a copy of the generic analysis, please email [email protected]. Thank you very much for your time and support.

Please start with the survey now by clicking on the Continue button below.

1. How many alumni do you have from the Business Programmes at your University?

2. Does a separate team exist that deals exclusively with alumni from Business Programmes?

Yes

3. If yes;
a) How does it operate in relations to the Central Alumni Team?

Complete autonomy

Some services offered separately

Sits within Central Team

Other (please explain)

b) How often does the Business School Alumni Team communicate with the Central Alumni Team?

Daily

Weekly

Monthly

Half-Yearly

On an ad-hoc basis

Other

4. a) Do you have separate groups for Fundraising and Alumni Relations for alumni from the Business Programmes?

Yes

If "Yes" please give details:

b) If "Yes", how many people are responsible for managing Alumni Relations services aside from Fundraising?

5. a) Please state the kind of technology/database/software you use when keeping information on alumni from the Business Programmes.

b) How effective is the software in enabling you to target these alumni?

Essential

Moderately helpful

No impact

Disadvantageous

6. How do you currently segment the alumni from Business Programmes?

By class/graduation year

By courses/programs (e.g. BSc, MSc, MBA)

Profession/Industry

Geographical region

Age

Gender

No segmentation

Other

7. Please can you rank the following methods of communication in order of frequency of use and effectiveness: (1 = most frequent/effective, 6 = least frequent/effective, x if not applicable)

	E-commerce e.g. Alumni Website	M-commerce e.g. Mobile technology Email	Telephone	Postal mail	Face-to-face meetings	Other
Frequency of use:	E-commerce e.g. Alumni Website	M-commerce e.g. Mobile technology Email	Telephone	Postal mail	Face-to-face meetings	Other

Effectiveness:	E-commerce e.g. Alumni Website	M-commerce e.g. Mobile technology Email	Telephone	Postal mail	Face-to-face meetings	Other

8. a) What services do you currently offer alumni from the Business Programmes?

	Not offered	Offered by Business School Alumni Office	Offered by Central Alumni Office
Networking events off campus	Not offered	Offered by Business School Alumni Office	Offered by Central Alumni Office

Networking events on campus	Not offered	Offered by Business School Alumni Office	Offered by Central Alumni Office

Company specific networking events	Not offered	Offered by Business School Alumni Office	Offered by Central Alumni Office

Reunions	Not offered	Offered by Business School Alumni Office	Offered by Central Alumni Office

Career services	Not offered	Offered by Business School Alumni Office	Offered by Central Alumni Office

Lifelong learning	Not offered	Offered by Business School Alumni Office	Offered by Central Alumni Office

Publications	Not offered	Offered by Business School Alumni Office	Offered by Central Alumni Office

Other	Not offered	Offered by Business School Alumni Office	Offered by Central Alumni Office

If "Other" please give details:

b) Which of these is most popular with your alumni?

c) Which do you consider yourselves to be most successful at and why?

d) What existing services would you want to improve/build on and what additional services would you like to offer?

9. a) In which of the following ways do you involve alumni from the Business Programmes?

	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni
Recruitment process for new business school students	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni

Mentoring current students	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni

Student job/internship recruitment	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni

Speaking at networking events	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni

Offering career assistance/networking to fellow alumni	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni

Involvement with lifelong learning	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni

Fundraising	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni

Organizing events for fellow Alumni	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni

Academic involvement	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni

Other	Do not involve alumni	Business School Alumni Office involve alumni	Central Alumni Office involve alumni

If "Other" please give details:

b) Which of these services are alumni most willing to offer?

c) Which of these services does the School value the most?

d) What services would you want to improve/build on?

12. What motivates alumni to stay involved with the Business School/department after graduation? Please rank the following in the order of significance (1=most significant, 5=least significant).

They enjoyed their time as a student at the School

Wishing to stay in contact with friends/fellow students

Desire/Obligation to give back to the School

Desire to exist as a member of a group/group association

Networking/Career advancement opportunities

13. a) Upon what metrics do you measure successful alumni relations?

Information rate - (Percentage of alumni you hold accurate contact information for)

Involvement rate - (Percentage of alumni who actively participate in at least one event a year)

Event attendance - (Of the people you invite, what percentage actually attend the event)

Participation rate - (What percentage of your alumni make donations)

Annual total of donations made by alumni to Central Fund

Other

b) What percentage of alumni from the Business programmes do you hold accurate contact information for?

c) What percentage of alumni from the Business programmes participate in at least one event a year?

d) Of the people you invite to events for alumni from the Business programmes, what percentage actually attend the event?

e) What percentage of alumni from the Business programmes make donations (of any size) to either the University or the Business School/department?

f) What was the annual total of donations made by alumni from the Business programmes to the University or Business School/department?

g) If you used an 'Other' metric in Q13(a), what was the rate for this?

14. a) What are your principle methods of obtaining feedback from alumni from the Business programmes?

Formal surveys

Focus groups

Face-to-face meetings

Informal conversations at events

Telephone/Email communication

Other

b) Which of these do you believe is most effective and why?

15. How often do you obtain feedback?

Monthly

Half-Yearly

Yearly

On an ad-hoc basis

After major events

Other

16. a) In which year do you start involving undergraduate students from the Business programmes in your alumni programme?

First year of study

Second or Middle year of study

Penultimate year of study

Final year of study

After graduation

b) In which year do you start involving postgraduate students from the Business programmes in your alumni programme?

First year of study

Second or middle year of study

Penultimate year of study

Final year of study

After graduation

Name

Position

University

Business School/Department Name

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Alumni Relations in UK Business Schools

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