Sample Survey

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Hello:

You are invited to participate in our survey about consumer behavior. It will take approximately 5 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Alexandra Rodriguez at 217-239-1908 or by email at: [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

In this first study, you will be reading about a consumer in a common consumption situation. Do not answer any questions until you have received the scenario from the experimenter and have read it carefully.

AFTER YOU HAVE READ THE SCENARIO, CLICK ON THE "CONTINUE" BUTTON BELOW.

What is your STUDY 1 CODE?

	Very low likelihood	Low likelihood	Somewhat low likelihood	Neither high nor low likelihood	Somewhat high likelihood	High likelihood	Very high likelihood
How likely is the main character to resist getting the food/clothing item?	Very low likelihood	Low likelihood	Somewhat low likelihood	Neither high nor low likelihood	Somewhat high likelihood	High likelihood	Very high likelihood

How likely is the main character to get the food/clothing item?	Very low likelihood	Low likelihood	Somewhat low likelihood	Neither high nor low likelihood	Somewhat high likelihood	High likelihood	Very high likelihood

	Not at all	Neutral	Very much
To what extent does the main character consider getting the food/clothing item a guilty temptation?	Not at all	Neutral	Very much

To what extent does the main character consider getting the food/clothing item a deserved reward?	Not at all	Neutral	Very much

READ: A craving is a motivation to do or get something because it is pleasurable.

READ: The opposite of craving is the motivation to avoid doing or getting something because it is unpleasurable.

	Very weakly motivated to avoid based on its displeasure	Neutral	Very strongly motivated to avoid based on its displeasure
To what extent is the main character motivated to avoid getting the food/clothing item?	Very weakly motivated to avoid based on its displeasure	Neutral	Very strongly motivated to avoid based on its displeasure

READ: Wants are a motivation to do or get something because the person considers it rational or reasonable to do.

READ: The opposite of wanting is the motivation to avoid doing or getting something because the person considers it irrational or unreasonable to do.

	Very weakly motivated to avoid based on reason	Neutral	Very strongly motivated to avoid based on reason
To what extent is the main character motivated to avoid getting the food/clothing item?	Very weakly motivated to avoid based on reason	Neutral	Very strongly motivated to avoid based on reason

	Not at all influenced by its pleasure/ displeasure	Neutral	Extremely influenced by its pleasure/ displeasure
To what extent is the outcome of the scenario influenced by how pleasurable or unpleasurable getting the food/clothing item is to the main character?	Not at all influenced by its pleasure/ displeasure	Neutral	Extremely influenced by its pleasure/ displeasure

	Not at all influenced by rational consideration	Neutral	Extremely influenced by rational consideration
To what extent is the outcome of the scenario influenced by the main character's rational consideration(s) for getting or not getting the food/clothing item?	Not at all influenced by rational consideration	Neutral	Extremely influenced by rational consideration

	Not at all	Neutral	Very much
How vividly did you imagine the scenario you read in this study?	Not at all	Neutral	Very much

To what extent did you imagine yourself in the main character's situation?	Not at all	Neutral	Very much

Did the main character's situation seem plausible to you?	Not at all	Neutral	Very much

You are about to begin a new study. Please let the experimenter know you are ready for Study 2 and need your participant code.

THEN, PLEASE CLICK ON THE "CONTINUE" BUTTON BELOW.

What is your study 2 participant code?

In the space provided below, please write 3-5 sentences about a short-term goal you are motivated to fulfill this week-end. More specifically, please write about something you are motivated to do that is desirable based on how pleasurable it is to you and based on rational consideration(s) as well. The short-term goal can include things like eating, reading, spending time with friends, etc.

Please click on the "continue" option below to go on to the next item.

CONTINUE

In the space provided below, please write 3-5 sentences about a short-term goal you are motivated to fulfill today or within the next few days. More specifically, please write about something you are motivated to do that is desirable based on rational consideration(s), but is undesirable based on how unpleasurable it is to you. The short-term goal can include things like studying, chores, changing your car oil, cleaning up after your pet, etc.

Please click on the "continue" option below to go on to the next item.

CONTINUE

In the space provided below, please write 3-5 sentences about a short-term goal you are motivated to fulfill today or in the next few days. More specifically, please write about something you are motivated to do that is desirable based on how pleasurable it is to you, but is undesirable based on rational consideration(s). The short-term goal can include things like going to a party instead of studying for an upcoming exam, going shopping in spite of being short on funds, etc.

	Very low likelihood	Low likelihood	Somewhat low likelihood	Neither high nor low likelihood	Somewhat high likelihood	High likelihood	Very high likelihood
How likely are you to resist carrying out the short term goal you wrote about?	Very low likelihood	Low likelihood	Somewhat low likelihood	Neither high nor low likelihood	Somewhat high likelihood	High likelihood	Very high likelihood

How likely are you to carry out the short term goal you wrote about?	Very low likelihood	Low likelihood	Somewhat low likelihood	Neither high nor low likelihood	Somewhat high likelihood	High likelihood	Very high likelihood

READ: A craving is a motivation to do or get something because it is pleasurable.

READ: The opposite of craving is the motivation to avoid doing or getting something because it is unpleasurable.

	Very weakly motivated to avoid based on its displeasure	Neutral	Very strongly motivated to avoid based on its displeasure
How great is your motivation to avoid carrying out the short-term goal you wrote about?	Very weakly motivated to avoid based on its displeasure	Neutral	Very strongly motivated to avoid based on its displeasure

READ: Wants are a motivation to do or get something because the person considers it rational or reasonable to do.

READ: The opposite of wanting is the motivation to avoid doing or getting something because the person considers it irrational or unreasonable to do.

	Very weakly motivated to avoid based on reason	Neutral	Very strongly motivated to avoid based on reason
To what extent are you motivated to avoid carrying out the short-term goal you wrote about?	Very weakly motivated to avoid based on reason	Neutral	Very strongly motivated to avoid based on reason

	Not at all influenced by its pleasure/ displeasure	Neutral	Extremely influenced by its pleasure/ displeasure
To what extent is your likelihood of carrying out the short-term goal you wrote about influenced by how pleasurable or unpleasurable it is to you?	Not at all influenced by its pleasure/ displeasure	Neutral	Extremely influenced by its pleasure/ displeasure

	Not at all influenced by rational consideration	Neutral	Extremely influenced by rational consideration
To what extent is your likelihood of pursuing the short-term goal you wrote about above influenced by your rational considerations for doing it?	Not at all influenced by rational consideration	Neutral	Extremely influenced by rational consideration

	Highly unpleasurable	Neutral	Highly pleasurable
To what extent do you find the short-term goal you wrote about as something pleasurable or unpleasurable to do?	Highly unpleasurable	Neutral	Highly pleasurable

	Highly unreasonable	Neutral	Highly reasonable
To what extent, based on rational consideration, do you find the short-term goal you wrote about as something reasonable or unreasonable to do?	Highly unreasonable	Neutral	Highly reasonable

	Not at all	Neutral	Very much
To what extent do you consider the short-term goal you wrote about a guilty temptation?	Not at all	Neutral	Very much

To what extent do you consider the short-term goal you wrote about a deserved reward?	Not at all	Neutral	Very much

Please read each of the following adjectives carefully and indicate how well each one describes you.

	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me
Impulsive	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

Careless	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

Self-controlled	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

Extravagant	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

Farsighted	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

Responsible	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

Restrained	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

Easily tempted	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

Rational	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

Methodical	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me
Enjoy spending	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me

A planner	Not at all like me	Not like	Not really like me	Somewhat like me	Like me	Very much like me