We need some background information of you, please type in your gender, age, department and nationality in the text box below. (Our survey is anonymous, so your information is safe with us. Thank you! ) 2. What is the brand of your current mobile phone? (You can choose more than one) 3. Which mobile phone functions do you use most? (You can choose more than one) 4. How often do you change your mobile phone on average? 5. What are the main reasons why you change your mobile phone? (You can choose more than one) 6. Which is your main information source when buying mobile phones? (You can choose more than one) 7. What is the most important factor when you consider buying a mobile phone? 8. When you consider changing your mobile phone, which brand do you prefer? (You can choose more than one)
Part 2: How important are the following factors to you when you consider buying a mobile phone? (Please assess the importance of all the factors)
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