Thank you very much for taking part in this survey, it should only take a few minutes to fill out the questionnaire.
I am trying to find out about consumer perceptions of the value of books.
This survey covers only 'consumer books' which includes general fiction and non-fiction but NOT professional books, text books or school books.
The results of this survey will be used in my dissertation on the effects of price-cutting on the book industry. Please estimate the average number of books you buy in a year: Please indicate to what extent you agree with the following statements: Please indicate to what extent you agree with the following statements:
Please indicate to what extent you agree with the following statements: Please indicate how important the following factors are in your choice when buying a book: Please indicate the extent of your agreement with the following statements:
If I go into a bookshop to buy a book but do not have a specific title in mind, With regard to 3 for the price of 2 offers on books, please indicate to what extent you agree with the following statements: When I see a book which has been very heavily discounted I think that it is likely to be:
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