Dear Sir/Madam:
We are a group of final year students from Universiti Tunku Abdul Rahman (UTAR) undertaking a research study on customer loyalty, satisfaction, switching costs and perceived value in courier service industry.
You are invited to participate in our survey only for academic purpose. It will take approximately 15 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project.It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact by email [email protected] or the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the "Continue" button below.
In this section, classificatory information requested, please putting a check in the appropriate boxes 1) The average number of shipment that your company send out per month 2) The average shipping costs that your company incurs per month 3) The classification that best describe your company 4) Your position (or equivalent position) in the company
5) The functional area in which you work
Q1. Courier Service Firms You Regularly Use
Q2a. Relative Importance of Various Service Qualities Attributes
Now I’d like to know how important you are, in general, with each of these various service qualities attributes. Please choose which best describes your overall important with each attributes area.
Q2b. Choose of the Superior Courier Firm on Various Service Quality Attributes
Now I’d like to know which the superior service quality to your company is.
Please choose which is the best courier firm that fulfill your company criteria.
Q3a) Relative Importance of Various Costs to Customers
Now I’d like to know how important you are, in general, with each of these various costs. Please choose which best describes your overall important with each attributes area.
Q3b) Choose of the Superior Courier Firm on Various Costs
Please choose the courier firm based on your satisfaction with various attributes |
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