Hello:
You are invited to participate in a survey to analyse the holiday booking procedure. In this survey, approximately 100 people will be asked to complete a survey that asks questions about how they research and book their holidays. It will take approximately 4 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Hollie Smith at 07834 688520 or by email at the email address specified below.
Thank you very much for your time and support.
What is your annual household income? What is the highest level of qualification you have completed or are currently studying? What was the purpose of your last holiday? How many people did you travel on your last holiday with (yourself included)? Were you travelling with children? Had you visited the destination (resort/city/town) of your last holiday before? If yes how many times? Please indicate how much you used each of the following sources when researching your last holiday (please tick one box for each source). Where did you book your last holiday? How was your last holiday booked? How would you rank the following in order of importance when choosing where to book your holiday?
1 = least important, 9 = most important Security Reliability Price Ease of use Accessibility Information Advice Trust Convenience |
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