DEFINITIONS
1. It will be helpful to include the following definitions in the workbook:
2. The following questions help in assessing a company:
4. The following fill in the blank content will be useful in the workbook.
5. An Executive Summary plan should include the following questions:
BRAND BRIEF
7. A branding brief MUST include the following: (a branding brief includes the following)
DELIVERY
8. The best way to organize the results in the book is:
DEFINITIONS
1. It be helpful to include the following definitions in the workbook:
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