Honors Project

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Thank you for taking the time to fill out the following survey which is being
conducted by students and faculty from the Marketing Department at UNC-Wilmington.
We are interested in the link between an individual’s identification with a
university and the resulting alumni behaviors. The data collected in the survey
will be kept confidential. Furthermore, the results will be reported only in summary form. The survey should take approximately ten
minutes to complete

Please enter the full name of the undergraduate university you graduated from in the following box.

Feelings about your school

Please rate your level of agreement with the following statements.

	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7
When someone criticizes my school, it feels like a personal insult.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

I am very interested in what others think about my school.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

When I talk about my school, I usually say “we” rather than “they”.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

My school’s successes are my successes.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

When someone praises my school, it feels like a personal compliment.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

If a story in the media criticized my school, I would feel embarrassed.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

Academic Prestige

Please rate your level of agreement with the following statements.

	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7
People in my current community think highly of my school.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

It is considered prestigious to be an alumnus of my school.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

A person seeking to advance their career should downplay their association with my school.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

Athletic Prestige

Please rate your level of agreement with the following statements.

	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7
My school’s athletic program competes well with other conference schools and rival schools.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

My school’s athletic program competes well at the national level	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

The athletic program at my school is more prestigious than other in-state/conference schools.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

Preferred School as College Student

Please rate your level of agreement with the following statements.

When I was in college:

	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7
I was more of a fan of another school’s athletic teams.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

I would have preferred to watch the sporting events of another college’s teams over my college’s teams.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

My school was the top choice among the schools I applied to.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

Attendance of University Activities

When you were a student, please rate your level of attendance at the following events of your university.

	No Attendance 1	2	3	4	5	6	High Attendance 7	N/A
University football games	No Attendance 1	2	3	4	5	6	High Attendance 7	N/A

University men’s basketball games	No Attendance 1	2	3	4	5	6	High Attendance 7	N/A

Other University varsity sports	No Attendance 1	2	3	4	5	6	High Attendance 7	N/A

University sponsored cultural events (theatre, film showings, art exhibits, etc.)	No Attendance 1	2	3	4	5	6	High Attendance 7	N/A

University sponsored academic events (guest speakers, departmental functions, etc.)	No Attendance 1	2	3	4	5	6	High Attendance 7	N/A

Planned University Giving

What is the likelihood that you will donate to the following in the next five years?

	Not Likely 1	2	3	4	5	6	Very Likely 7	Currently Give
Athletic Booster Club	Not Likely 1	2	3	4	5	6	Very Likely 7	Currently Give

Your Academic Area	Not Likely 1	2	3	4	5	6	Very Likely 7	Currently Give

General University Fund	Not Likely 1	2	3	4	5	6	Very Likely 7	Currently Give

Other University Program	Not Likely 1	2	3	4	5	6	Very Likely 7	Currently Give

University Promotion

Please rate your level of agreement with the following statements.

	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7
I wear apparel with my university insignia.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

I would support my university through car decals or license plates.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

I would purchase other university memorabilia.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

I am likely to bring up my university in conversation.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

I am highly involved in an alumni association.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

I would travel to attend my university events.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

I visit discussion boards/message forums about my school's athletic teams.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

I follow my school through media coverage.	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7

About You

Gender:

Male

Female

Approximate Yearly Household Income:

Less than $50,000

$50,000 to $79,999

$80,000 to $109,999

$110,000 to $139,999

$140,000 to $169,999

$170,000 to $199,999

More than $200,000

On campus university housing

years

Fraternity or sorority housing

years

Off campus within walking distance

years

Off campus driving distance

years

Please rate your level of involvement in the following when you attended college:

	No Involvement	Moderate Involvement	High Involvement
Greek Organizations	No Involvement	Moderate Involvement	High Involvement

Music Programs	No Involvement	Moderate Involvement	High Involvement

Drama Programs	No Involvement	Moderate Involvement	High Involvement

Student Government	No Involvement	Moderate Involvement	High Involvement

Intramural/Club Sports	No Involvement	Moderate Involvement	High Involvement

Campus Service Organizations	No Involvement	Moderate Involvement	High Involvement

Student Organizations/Clubs	No Involvement	Moderate Involvement	High Involvement

Academic Organizations (ex. academic fraternities, honors programs, etc.)	No Involvement	Moderate Involvement	High Involvement

Varsity Athletics	No Involvement	Moderate Involvement	High Involvement

Any other university related group	No Involvement	Moderate Involvement	High Involvement

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