How often do you drink coffee? How many of these cups of coffee do you purchase outside of your office and home? (Select only one answer.) Do you ever stay in a coffehouse to drink your coffee, as opposed to taking it "to go"? On occasions where you do drink your coffee in a coffee house, are you likely to make another purchase of a beveraage or snack by the time you leave the store? How many additional purchases would you make while sitting in the store? (Select only one answer.) Please rank your coffee preferences on a scale of 1 to 5, with 1 being your most preferred and 5 your least preferred. Regular coffee Specialty coffee (e.g. latte, cappucino) Regular coffee with flavoring Other specialty coffee drinks 8.Are there any other hot/cold beverages that you purchase outside the home/office? Other than coffee, which hot/cold beverages do you regularly purchase? (Check all that apply.) Which of the following places comes to mind when you think of purchasing a hot/cold beverage? (Select all that apply.) 11.Do you ever purchase ready-to-eat snacks (e.g. donuts, muffins, etc.) outside the home? Which snacks do you regularly purchase? (Select all that apply.) How often do you purchase a snack outside the home? (Select only one below.) Which of the following stores do you purchase snacks from? (Choose all that apply.) Please rank the following criteria on a scale of 1 to 8 with 1 being the most important characteristic of a place you would choose to buy a snack from and 8 the least. Convenience of location Taste of products Range of menu items 16.ATMOSPHERE
Please select the relative importance of each of these characteristics in influencing your selection of where to have a coffee/snack on a scale of 1 (not at all important) to 5 (very important).
17.Do you ever go to Dunkin' Donuts? What is/are the primary reason(s) that you do not go to Dunkin' Donuts? (Check all that apply.) How often do you buy coffee/snacks from Dunkin'Donuts? (Select only one below.) Which products do you purchase from Dunkin' Donuts stores? (Select all that apply.) What items, if any, do you believe that Dunkin' Donuts needs to introduce? (Select all that apply.) Have you ever sat inside a Dunkin Donuts store to consume a beverage or snack? Atmosphere (select all that apply): If Dunkin' Donuts went through with what you have suggested, what is your likelihood of making this a regular place to patronize and hang out? Which of these age groups do you fall into? Which of the following ranges best represents your annual income? Which of the following best describes your employment status? 36.What is your zip code? |
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