Think about the eight brands of shampoo shown below. Please rank these brands in order of preference. Place a 1 next to the brand you most prefer and an 8 next to the brand you least prefer. Garnier Fructis Clairol Renewal Aveda Herbal Essences Pantene Pro-V Finesse Paul Mitchell Biolage How often do you wash your hair on average (please choose one only) Where do you buy your shampoo? (Please choose all that apply) Think about the reasons why you use a particular brand of shampoo. Many potential reasons are in the following list. We are interested in knowing the relative importance of these reasons in your purchase decision. Assume you have 10 points. Divide the points among the following reasons to indicate the relative importance of each reason. The more points you give something, the more important it is. You can give as many or as few points as you wish to each reason. Please make certain that your total equals 10 points. Moisturizing capabilities Below is a set of word pairs. Please check closest to the word which BEST reflects your feelings about Pantene Pro-V shampoo. Do Pantene advertisements correctly represent the product? If you answered "no" to the above question, why not? How many different shampoos have you used in the past 6 months? (Please choose one only) What age group do you think most uses Pantene Pro-V shampoo? (Please choose one only) Have you EVER used Pantene Pro-V shampoo? Are you CURRENTLY using Pantene Pro-V shampoo? What is your age? (in a whole number) What is your classification? |
Survey software
Leading survey software to help you turn data into decisions.
Research Edition
Intelligent market research surveys that uncover actionable insights.
Customer Experience
Experiences change the world. Deliver the best with our CX management software.
Workforce
Powerful insights to help you create the best employee experience.
